4 Steps to Make Short-Form Video a Game-Changer

Short-form content has taken the internet by storm in recent years and we have TikTok to thank for it. The famous app has transformed the social media landscape and has quickly become the preferred platform and search engine for Gen Z consumers, with millennials quickly following suit. Short-form video content, also often referred to as bite-sized content, is king and it’s easy to understand why: quick video snippets are engaging, fun, easy to digest and demand little attention from your audience.

But how can you draw inspiration from the “Tiktokification” of online content in your video commerce strategy and, most importantly, why should you? Let’s look at some stats and learn about the four ways in which you can use TikTok-inspired bite-sized video to reshape your e-commerce strategy.

“Creating a profitable e-commerce strategy is a challenge for most companies, and most people still see Artificial Intelligence as a black box”
—Kasper Kristofferson, CEO, Norgram

Short-form content has taken the internet by storm in recent years and we have TikTok to thank for it. The famous app has transformed the social media landscape and has quickly become the preferred platform and search engine for Gen Z consumers, with millennials quickly following suit. Short-form video content, also often referred to as bite-sized content, is king and it’s easy to understand why: quick video snippets are engaging, fun, easy to digest and demand little attention from your audience.

But how can you draw inspiration from the “Tiktokification” of online content in your video commerce strategy and, most importantly, why should you? Let’s look at some stats and learn about the four ways in which you can use TikTok-inspired bite-sized video to reshape your e-commerce strategy.

“Creating a profitable e-commerce strategy is a challenge for most companies, and most people still see Artificial Intelligence as a black box”
—Kasper Kristofferson, CEO, Norgram