What Is Social Commerce?

Today, online shopping and social media go hand in hand. Suppose you are on Facebook and see an item you just have to have. You can make your purchase immediately online, in just a couple of clicks. This is the sort of experience social commerce provides. It streamlines the buying journey by removing additional steps and encouraging shoppers to complete their purchases.

“Creating a profitable e-commerce strategy is a challenge for most companies, and most people still see Artificial Intelligence as a black box”
—Kasper Kristofferson, CEO, Norgram

Today, online shopping and social media go hand in hand. Suppose you are on Facebook and see an item you just have to have. You can make your purchase immediately online, in just a couple of clicks. This is the sort of experience social commerce provides. It streamlines the buying journey by removing additional steps and encouraging shoppers to complete their purchases.

“Creating a profitable e-commerce strategy is a challenge for most companies, and most people still see Artificial Intelligence as a black box”
—Kasper Kristofferson, CEO, Norgram