Here are four trends that we believe are defining the future of live video streaming and will transform your business.
1. The rapid growth of online video
Since its inception, live video has been dominating online media. Over the years this trend has continued to grow in usage and popularity and has become the preferred media choice for communication. By 2019, it is projected that 80% of global Internet consumption will be video content. This trend is undeniably here to stay.
2. New video and live streaming platforms
Over the last two years we’ve seen a continuous surge of new apps and online platforms dedicated to live video. Meerkat, Periscope, Facebook live, Instagram live, Snapchat, the list goes on and on. The emergence of all of these apps just goes to show the appetite for live video technology within the market. Businesses are leveraging live video for marketing, sales, and CRM purposes, amongst others, and as time goes by more and more organizations and brands are adopting the trend.
3. Progressive decline in standard TV viewing habits and subscriptions
It’s no secret that traditional television viewing habits have declined in the last decade. People are forgoing their cable television subscriptions and replacing them with streaming sites like Netflix and Hulu. They are now even substituting their television sets for laptops and mobile devices. The direction has shifted significantly in favour of online videos and on-demand services. This trend is going strong and the future lies with online video – the days of terrestrial and cable television is coming rapidly to an end.
Both the interactive features integrated into live video and the inclusive nature of watching a live event as it happens, makes the experience more captivating and compelling for the audience. This is the thing that will continue to draw in viewers and increase engagement time after time over traditional media.
These are the top trends that are influencing the future of live video. From what we predict, the future of live video, especially mobile live video, looks extremely bright – so don’t get left behind and get started using live video as soon as possible, if you haven’t already!
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