Nowadays, media organizations are faced with the challenge of sourcing and integrating suitable production processes to meet the needs of their mobile journalism efforts. These processes must be flexible, sustainable and scalable, in order to successfully deliver quality live broadcasts to their audience. Mittmedia, customers of the Iris Platform, are one company in particular who really stand out from the crowd as having nailed the production process associated with mobile journalism. As a result, they have dramatically increased their live video inventory and are currently dominating the mojo game!
Mittmedia is the largest news and media group in Sweden, comprising approximately 28 local newspapers. Given the incredibly fast-paced nature of the media industry, Mittmedia has managed to formulate a successful process for integrating live video into their newsflow — with some help from the Iris Platform technology — which has pushed them far beyond their competitors.
In Mittmedia’s attempt to shake-up the status quo within the media industry and streamline their use of live video, they rolled out the Iris Flow mobile app to their 550 journalists. This was one of the changes they made in order to redesign the entire dynamic of their newsroom. As a result, in January 2016, their Live Video Hub was born. The presence of Mittmedia’s Live Video Hub facilitates the creation and delivery of live video content, which is often faster and more relevant than that of their competitors. Since its creation, it has provided the media group with new opportunities and great results in the development of local live broadcast journalism.
What Mittmedia has accomplished with their Live Video Hub is the kind of flexibility, agility, speed and reliability that is required for first-class mobile journalism. With the Hub, they have managed to set up a function which allows small news organizations to deliver breaking news to their audience, just as they do in major news corporations. The Hub enables a small group of editorial staff combined with local reporters, to meet the growing demands of their audience who are looking for faster access to digital news. With the Hub, Mittmedia is now achieving something which was previously only feasible by large television news broadcasters, with big budgets.
The Live Hub consists of a small group of studio employees, combined with 550 reporters who use the Iris Flow mobile app to capture live content from the field and broadcast it back to the Hub’s control center. The studio employees can use the Iris Content Dashboard to view the incoming content, start a dialogue with the reporters in real-time, directing them on what shots to capture or even conduct live interviews, and also decide what content to publish to their platforms and share with their audience.
This solution that Mittmedia has adopted means that they can broadcast extraordinary live reports to their audience at a moment’s notice and still have full control over the content that they ship, ensuring it includes better graphics, maps, features and interviews, improving the whole experience for the viewers. Each live broadcast is monitored by a producer, who can make fast decisions during the transmissions. If the content becomes questionable or potentially unsuitable for viewers, they can end the broadcast instantly.
The Live Hub allows Mittmedia to do what they do best, deliver news to their audience. Be it coverage of sports events, entertainment, local news, or other scheduled/unscheduled events. They can meet the demands of their customers, who want real-time reporting and up-to-date information. The number of Mittmedia’s live broadcasts are constantly increasing, and currently, the number of live broadcasts via Live Video Hub sits at just over 50 a week. The result has been a breakthrough success story for the organization. All of their 550 reporters are trained in live broadcasting and can go live instantly, thanks to the Iris Flow mobile live video solution and the Live Video Hub.
As a result of their recent successes and innovative approach to journalism, Mittmedia was nominated for The Newspaper of the Year 2017 in the Sound & Image category.
The reference article by Mittmedia can be accessed here. Check out the Iris Platform to learn more about mobile live video, the technology we provide, and what it can do for your business. Don’t forget to subscribe to our newsletter to stay up to date with mobile live video content.