LUISAVIAROMA unites Fashion Week and technology with live video shopping

Industry:
Fashion
Product:
One-to-Many
Type of show:
Various
Host:
Various

Blazing a trail

LUISAVIAROMA has been the go-to shopping haven for the international fashion elite since 1930. The luxury destination is known for its selection straight off the runways and pre-selected items from leading designers such as Gucci, Balenciaga, Alexander McQueen, Valentino and Givenchy, alongside items from emerging designers. Online since 1999, the company attributes 90% of total revenue to ecommerce sales, and was among the first in the luxury retail industry to invest in digital. They are always looking for new and innovative ways to connect with their customers and offer premium customer experiences.

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We are excited to pioneer a new way of involving our customers and offering them something unique.

<name_quote>Nicola Antonelli, CMO, LUISAVIAROMA<name_quote>Faster than lightning
Faster than lightning
Faster than lightning


Faster than lightning

In January 2020, the Bambuser team flew from Sweden to Italy to meet with LUISAVIAROMA. Less than a week later, the team was back in Italy during Men’s Fashion Week, broadcasting a live event with David Beckham for his exclusive launch of the DB eyewear collection from the Vittorio Emanuele Gallery in Milan. This was followed by an activation in Paris for a live popup event with American sneaker brand K-Swiss and sneaker profile  Lil Jupiter during the Paris Fashion Week. The Live Shopping Fashion Week tour ended in New York where the Suarez Sisters gave viewers a walkaround of the iconic Tribeca neighborhood and Spring Studio on their way to Fashion Week.

Bambuser was integrated with LUISAVIAROMA’s ecommerce platform in a few days, and viewers could experience the shows and buy featured products at the same time. For their Fashion Week shows, customers were able to shop right from the live stream in eight different currencies and language declinations, depending on their location.

LUISAVIAROMA has shown that Live Video Shopping can enhance the shopping experience and add value when showcasing items within the premium and luxury segment, in inspiring ways that leads to shorter decision making for the customer.

<name_quote>Sophie Abrahamsson, CCO, Bambuser<name_quote>

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Bambuser is a global SaaS company specializing in interactive live video streaming. Our primary product, Live Video Shopping, is a cloud-based software solution that drives customer engagement and sales for some of the world’s largest brands and retailers.
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