Mobile live video is currently a hot topic across various industries. After recently being thrust into the public eye by the likes of Facebook, Twitter, and YouTube to name a few, it has received increased acclaim worldwide.
In ploughing massive resources into developing, maintaining and promoting the feature on their platforms, these big players within the tech world have given the concept of mobile live video a crucial boost amongst the general public, encouraging usage and fostering a sense of habitual normality around it.
Growing adoption in mobile live video
Nowadays, more and more organizations are beginning to adopt mobile live video technology and integrate it as part of their everyday business practices and native platform experiences. As a result, people are growing accustomed to having these services available to them at all times.
This technology is fast becoming a baseline feature for all social, communication, and content sharing platforms.
Understandably, some organizations will attempt to go it alone, and undertake the task of integrating mobile live video in-house.
It’s only when companies embark on the task for themselves that the reality of the situation rears its ugly head. Before going out and putting energy into developing an in-house live video infrastructure, there’s a couple things to consider to save the pain:
Incorporating end-to-end live streaming technology vs building in-house
The amount of expertise and resources required to implement mobile live video in-house is frequently underestimated.
It can be deceptive to the outside world just how much work is actually involved in getting this service up and running… not to mention all of the ongoing maintenance required.
A scalable end-to-end live video pipeline
At Bambuser, we have the capability, the know-how, and the experience to help all businesses with their mobile live video needs.
Our diagram below outlines the our video pipeline, setup and basic requirements needed for mobile live video to be feasible.
As you can see, there are many links in this chain. When implementing mobile live video in-house, the main challenges (and points of failure) usually arise in the attempt to connect all of these mandatory dots.
Even when enlisting the help of streaming and hosting services, or additional technical service providers, it can still prove to be a difficult task.
There are so many moving parts in this process, and each service provider may only attribute one piece to this very complex puzzle. More often than not, the task becomes too big to complete, and a lot of time, money and energy is wasted in the process.
Help getting started quickly
Here’s where Bambuser can help… we take the pain out of mobile live video. We offer an off-the-shelf broadcaster app for iOS and Android as well as a comprehensive set of developer tools for integrating live video and photo sharing capabilities within native apps and platforms – perfect for accumulating user-generated content.
With Bambuser, you can easily roll out mobile live video in a matter of hours. There is no need to drain the resources of an entire in-house development team either.
Bambuser takes care of all of the backend challenges and complex video maintenance which usually inhibits businesses from taking the leap towards mobile live video.
This means that Bambuser allows you to focus on other elements of your business, without having to worry about things like video infrastructure, stability, scalability, device fragmentation and all of the other live video pain points which can put a strain on your organization.