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How Stockmann drive sales through emotion

As the leading premium retailer in Finland and the Baltics, Stockmann need a deep understanding of their customers. They drive massive sales through emotional connection, and today Global Marketing Manager, Anna Airisto, shares how.

Episode 
01

Luxury Promise and the power of community

Luxury Promise has achieved rapid success in the hyper competitive pre-owned luxury market, now being present globally with stores and showrooms in hotspots such as London and Dubai.

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Episode 
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How Stockmann drive sales through emotion

As the top premium retailer in Finland and the Baltics, Stockmann need a deep understanding of its customers. Today, Global Marketing Manager Anna Airisto explains how they drive massive sales through emotional connection

You will learn:
  • Why measuring emotional connection is more powerful than regular NPS.
  • How to build and structure a thriving Video Commerce sales channel.
  • How to drive footfall from digital to physical stores using content as the catalyst.
  • What consumer trends we will experience in the premium segment the coming years.
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Host:

Maryam Ghahremani, CEO, Bambuser

Guest:

Anna Airisto, Global Marketing Manager, Stockmann

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Inside the minds of the world’s visionaries

Welcome to The Forecast by Bambuser, A video-podcast on technology, innovation and the future of commerce.
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