Episode
07
NEW
45% conversion: Decathlon's wild virtual shopping experience
French sporting goods giant Decathlon recently launched “Visio Store”, a fully immersive virtual shopping experience well on its way to transform their digital sales.
With a conversion rate of 45% and an NPS of 100, it’s safe to say that this project is a glimpse into what the future of shopping looks like.
In this episode, you will hear all about the strategy and impact of Visio Store from Decathlon’s Commercial Director, Ludovic Haultcoeur.
You will learn:
- How Decathlon brought Visio Store to market
- How Video Commerce helps Decathlon gain market share
- How to maintain a 45% conversion rate, NPS of 100 and an AOV of 2300 EUR while building customer loyalty
- What the future of shopping powered by VR and immersive video will look like
Show more
Show less
Host:
Valentine Fort, Senior Account Executive, Bambuser
Guest(s):
Ludovic Haultcoeur, Commercial Director, Decathlon
Featuring