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07
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45% conversion: Decathlon's wild virtual shopping experience

You will learn:
  • How Decathlon brought Visio Store to market
  • How Video Commerce helps Decathlon gain market share
  • How to maintain a 45% conversion rate, NPS of 100 and an AOV of 2300 EUR while building customer loyalty
  • What the future of shopping powered by VR and immersive video will look like
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French sporting goods giant Decathlon recently launched “Visio Store”, a fully immersive virtual shopping experience well on its way to transform their digital sales.

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With a conversion rate of 45% and an NPS of 100, it’s safe to say that this project is a glimpse into what the future of shopping looks like.

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In this episode, you will hear all about the strategy and impact of Visio Store from Decathlon’s Commercial Director, Ludovic Haultcoeur.

Host:

Valentine Fort, Senior Account Executive, Bambuser

Guest(s):

Ludovic Haultcoeur, Commercial Director, Decathlon

Featuring