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03
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How to become a video commerce world-leader

You will learn:
  • How to develop a successful video commerce sales channel from A - Z.
  • The value of activating and repurposing existing content.
  • How to continously innovate and develop commercial content.
  • Best practices for securing organizational buy-in and securing collaboration.
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Matas Group were true early adopters of video commerce, launching Matas Live just 11 days after signing with Bambuser.

The channel has since developed into a significant profit center. Here is how they did it.

Host:

Cecilia Demant, Head of Social Community, Bambuser

Guest(s):

Michelle Weis, Head of Content, Influencers & Social Media, Matas Group

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