Episode
02
NEW
How Stockmann drive sales through emotion
As the top premium retailer in Finland and the Baltics, Stockmann need a deep understanding of its customers. Today, Global Marketing Manager Anna Airisto explains how they drive massive sales through emotional connection
You will learn:
- Why measuring emotional connection is more powerful than regular NPS.
- How to build and structure a thriving Video Commerce sales channel.
- How to drive footfall from digital to physical stores using content as the catalyst.
- What consumer trends we will experience in the premium segment the coming years.
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Host:
Maryam Ghahremani, CEO, Bambuser
Guest:
Anna Airisto, Global Marketing Manager, Stockmann
Featuring