Episode
09
NEW
How radical customer centricity became Currys success recipe
Currys is the leading consumer electronics retailer in The United Kingdom and Ireland, a position which can only be reached through exceptionally hard work and a deep understanding of customer behavior.
In this episode of The Forecast, we sit down with Simon Swanborough, Principal Product Manager at Currys, for a quick chat about how Currys succeeded with Virtual Consultations and Live Shopping before they became mainstream.
You will learn:
- How Currys measure success and their most important KPIs
- How to build the customer journey of tomorrow
- Mistakes to avoid when starting with Video Commerce
- What’s next for the retailer in pursuing e-commerce excellence
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Host:
Qabil Shah, CMO, Bambuser
Guest(s):
Simon Swanborough, Principal Product Manager, Currys
Featuring