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09
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How radical customer centricity became Currys success recipe

Currys is the leading consumer electronics retailer in The United Kingdom and Ireland, a position which can only be reached through exceptionally hard work and a deep understanding of customer behavior.

In this episode of The Forecast, we sit down with Simon Swanborough, Principal Product Manager at Currys, for a quick chat about how Currys succeeded with Virtual Consultations and Live Shopping before they became mainstream.

You will learn:
  • How Currys measure success and their most important KPIs
  • How to build the customer journey of tomorrow
  • Mistakes to avoid when starting with Video Commerce
  • What’s next for the retailer in pursuing e-commerce excellence

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Host:

Qabil Shah, CMO, Bambuser

Guest(s):

Simon Swanborough, Principal Product Manager, Currys

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