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Live shopping with influencers: Daniel Wellington

Daniel Wellington is a Swedish watch and accessories brand founded in 2011. The brand launched its live shopping concepts on three continents — India, Mexico, and Germany —, three strategic countries with a loyal and well-performing influencer community.

Since its inception, Daniel Wellington has sold over 9 million watches and established itself as one of the most beloved brands in the industry. Their products highlight a commitment to perfected minimalistic design and provide the world with timeless style through affordable luxury.


Finding the right influencers

For their first-ever live shopping event in Germany, the brand invited the power couple Philipp Stehler (261k followers on Instagram) and Vanessa Ciomber (45.4k followers on Instagram) to guide viewers through their favorite accessories.

In this exclusive show, viewers had the opportunity to chat with Philipp and Vanessa and get styling advice. With the help of a super simple setup, the hosts were able to read and answer questions from the audience directly.

Known for her participation in Miss Germany in 2020, Vanessa Ciomber is not only a model but also works as a medical manager and medical nutritionist. Her partner, TV personality Philipp Stehler is pursuing a career as an actor, and he’s passionate about sport and fitness. 

The couple was ideal for hosting the live shopping event as both of them have a big following on social media. Besides that, Philipp is a long-time friend of the brand, and Vanessa’s charismatic personality and timeless beauty personify some of the core values of Daniel Wellington.

Top 3 takeaways

  • Work with influencers who complement your brand’s mission, values, and target audience;
  • Leverage the unique ability of an influencer to create a sense of urgency while minimizing barriers to purchase;
  • A charismatic influencer that knows how to interact will translate into higher conversions.

Join the fun!

Interested in Live Video Shopping? Find out how Bambuser One-to-Many could help you increase your sales. Easy to use on any ecommerce platform! → Read more

Live shopping with influencers: Daniel Wellington