As the world reopens following pandemic shutdowns, retailers are returning to a new kind of consumer behavior. Physical storefronts have closed or been drastically scaled back. Consumers have adapted to online shopping and have become accustomed to the process.
To win back consumers who have become accustomed to online shopping, retailers may need to change their approach to physical stores and better leverage technology to offer different, engaging, and immersive experiences.
That's where Bambuser's new division, In-Store Solutions, comes in. The new business unit will serve physical retailers' evolving needs by helping to create new, exciting, and value-added ways to engage with shoppers, both in-store and online.
"We look forward to pioneering these new solutions and enabling businesses to thrive in this new, digitally-driven environment," says Jesper Funck, Chief Product Officer at Bambuser.
Some of Bambuser's current customers have seen great success combining live video shopping with physical retail. Our collaboration with AMF Fastigheter, one of Sweden's largest property owners, has resulted in the launch of both MOOD TV as well as The Lobby Live, a studio space where brands can host a combination of livestream and real-world shopping experiences.
"Retailers are under tremendous pressure right now; they have to adapt to the industry's sudden digital transformation. As the line between online and offline commerce increasingly blurs, it is imperative that they implement strategies that make these challenges an advantage," says Annelie Gullström, who will be spearheading the In-Store Solutions division.
With a 20-year career as a digital strategist and change leader across various sectors, Annelie brings to Bambuser a wealth of knowledge in bridging consumer behaviors with retail trends and emerging technologies, as well as extensive experience driving digital transformation initiatives.
For the past five years at AMF Fastigheter, Annelie kept the company ahead of rapid changes throughout the industry, playing a key role in executing The Lobby Live.
"At AMF, I experienced first-hand how Live Video Shopping can have that impact, and in my new role with Bambuser, I look forward to helping more businesses enjoy the symbiosis it drives. It's an exciting time filled with opportunity, and I'm excited to be part of the team developing solutions that will enable more businesses to thrive," says Gullström.