Locking In Loyalty Through Video Commerce
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With design, functionality, and safety at heart, Japanese clothing brand Babydoll makes colorful styles for children's active daily life.
Challenge
Determined to boost customer engagement online, Babydoll wanted more from its live-streaming efforts on Instagram.
- Impacts on sales and revenue were unclear
- Limited options for interactivity and engagement
- Lack of user-friendly design and execution
Seeking an easier, more interactive video experience with measurable results, Babydoll discovered Bambuser’s Social Video Commerce platform.
“We wanted a solution that was more engaging and exciting for our customers, but measurable and easy on our end. It was clear we needed a specialized platform”
Daisuke Shimizu,
Director of IT at Babydoll
Solution
With Social Video Commerce on Bambuser’s platform, Babydoll immediately gained a direct view of the revenue generated by live shopping events and actionable insights from each campaign.
Using Bambuser's Miniplayer and External Cameras features, Babydoll brought a more professional viewing experience to its live shopping customers, integrating the Cart functionality for a streamlined purchase process.
“Customer interaction and inclusivity are the core of our live shopping goals. Bambuser Social Video Commerce helps our customers feel seen, heard, and more connected to the Babydoll brand”
Daisuke Shimizu,
Director of IT at Babydoll
Results
By tracking live show performance, Bambuser’s Social Video Commerce enables Babydoll to better understand its customers and make more informed decisions, boosting brand loyalty, engagement, and sales.
Video Commerce is now an integral part of Babydoll’s online strategy. Met with high praise from customers who love the interactive nature of the shows, Babydoll is now exploring store-specific live shows with Bambuser.
- Seamless e-commerce integration
- Increased engagement and live video sales
- Actionable customer insights and event analysis
- Measurable impact on sales and revenue
17%
Conversion rate
1,906
Interactions
6 min
average viewing time
Customer Highlights
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DICK’S Sporting Goods Doubles Conversion Goal with Bambuser
The largest sports retailer in the US launched Live Shopping with outstanding success thanks to custom guidance from Bambuser Plus.
Bloomingdale’s 150th Anniversary Livestream for NY Fashion Week
Bloomingdale’s On Screen is the brand’s Live Shopping channel, powered by One-to-Many.
Launched in October 2021, Bloomingdale’s On Screen sits alongside traditional sales channels, engaging international customers regularly with exclusive designer reveals, expert demonstrations, Q&As, sale events and more.
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Achieving a Huge 17% Conversion Rate with
One-to-Many
The first 21-minute livestream in Germany achieved a very high engagement rate and revealed a dedicated Live Shopping audience.The second was seen around the globe from 13 local HUGO BOSS sites and kept customers hooked for more than 15 minutes on average.
Soft Launch to Milan Fashion Week in Two Livestreams
The first 21-minute livestream in Germany achieved a very high engagement rate and revealed a dedicated Live Shopping audience.The second was seen around the globe from 13 local HUGO BOSS sites and kept customers hooked for more than 15 minutes on average.
Transforming an Iconic French Department Store with Video Commerce
Printemps built an effective omnichannel strategy with Bambuser’s One-to-Many solution at the center.
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“We wanted a simple solution that was ready for operation. It had to be easy to prepare our shows and easy to go live.”
Yukiko Ikeda
Baycrew’s
“Our community expects an unparalleled digital experience. Bambuser helps us deliver unique and new experiences very easily.”
Nicola Antonelli
CMO, LUISAVIAROMA
