A shoppable fashion magazine: Victoria Beckham’s next-gen e-commerce experience

The next-gen customer experience

In an industry as competitive as fashion, offering top tier customer experiences is paramount.

Few brands understand this better than Victoria Beckham Ltd. With their clean aesthetics, structured silhouettes and timeless approach to design, they are completely in tune with their customer base and its preferences.

Recently, Victoria Beckham took their website to new heights, introducing a next-gen shopping experience by transforming their e-commerce store with Shoppable Video.

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A shoppable fashion magazine

Victoria Beckham was among the first to test and implement Bambuser’s new Shoppable Video feature. Shoppable Video allows you to turn views into revenue by making any video shoppable.

Victoria Beckham took this a step further, making video front-and-center as soon as you load the home page. Presented in a design intertwining the recognizability of a social media feed with the sleek and inviting layout of a fashion magazine, Victoria Beckham beautifully showcases full looks, bringing irresistible inspiration to shoppers.

It’s easy to get inspired by the perfectly styled outfits and checkout is as seamless as it gets. The content is updated often, to always offer the freshest drops to customers.

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Our tips to get you started

Do you want to get started using Shoppable Video, too? Here are our top tips inspired by Victoria Beckham to catapult you to success.

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1. Make Shoppable Video front-and-center
Add Shoppable Video in prime locations on your website such as the home page, on PDPs and PLPs for maximum exposure.

2. Use a variety of content
Repurpose video assets you have already created for a steady flow of new content. Campaign videos, live shows and popular social media content are all great examples of videos fit for this feature.


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3. Get inspired by social
By using Shoppable Video in a design inspired by social media, you help your customers interact with the content in a more intuitive way. They already know carousel and scrolling features from social, instantly prompting them to view the content as inspiration and entertainment.

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