Gamify your way to customer loyalty

Introducing: Gamification

We couldn’t be more excited to announce the upcoming launch of our Gamification feature! Get ready to add interactive mini-games into your live shows to transform passive viewers into active participants.

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What’s in it for you?

As mentioned, gamification is a powerful way to increase stickiness of anything from review-sites to language learning apps, but don’t just take our word for it.

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Did you know that research shows that gamification can increase engagement on videos by up to 47%? The longer your audience stays engaged and watching, the more you will be able to inspire them through showcasing products, resulting in a boost in conversion rate by up to 20%.

_{Source: Marketing Dive}

In addition, the added entertainment will make them more likely to come back and consume future content, ultimately helping you build a dedicated fan base, which leads to higher customer lifetime value and lower marketing spend.

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Get ready to play

The Gamification feature will allow you to create quiz-based games throughout the live-period of your shows.

You can customize them to your liking by adding time limitations, auto-selecting or handpicking winners and much, much more.

As always, you can easily enable and set up the feature in your Bam Hub for full control throughout the broadcast.

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Game on - here is how

There are more ways to use Gamification than we have room for in this blogpost, but allow us to serve you a few ideas before we send you on your way.
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1. Black Friday hype

Use the feature to create hype for your Black Friday shows by giving away special prices throughout your streams. Conversion rates are already sky high during this period, so why not give it that one last notch using Gamification?

2. Lucky draw

Want to ensure that audiences don’t just watch for a chance to win a prize? Create a lucky draw competition!

Ask participants to submit their order number for any order placed during the live period for the chance to have their purchase reimbursed. This will drive instant conversion while providing real value to the lucky winners.

3. Community build

If you want to take customer loyalty to the next level, consider using the feature for community building and co-creation.

Ask your audience which colorway they would like to see for your next launch or have them help you name an upcoming product.

Not only is this highly entertaining and communal, it will also provide valuable insights into your customer base and their wants.