Bambuser’s groundbreaking technology has long been focused on linking products across interactive videos, creating an engaging and inspiring shoppable ecosystem.
Now, we take it a step further, introducing Action Cards: The possibility to direct your customers anywhere you’d like!
Strategically direct traffic at scale
With Action Cards you can seamlessly direct traffic from a Shoppable Video to any destination. This opens a host of opportunities for boosting traffic strategically.
Whether you want to funnel your customers deeper into your ecosystem by directing them to another product or video, or offer them more bespoke guidance by linking them up with a personalized video call or chat, you can now do so.
You can also give your customer loyalty programs some love by encouraging sign ups or linking to your newsletter to boost readership.
This is your playground, really.
Interactivity increases the likelihood of purchases
It is well known that interactive elements such as clickable calls-to-action, shoppable videos and two-way conversations increase engagement, time spent on site and conversion rate.
The more interactive elements you can add to your site, the more interesting the customer journey.
This contemporary way of building online experiences reduces friction to keep potential buyers focused, ultimately leading to more sales and higher likelihood of completing a purchase.
How to get started
Action Cards are now available directly in your Bambuser dashboard and can be applied to any Shoppable Video.
Simply add the card just like you would any regular product by pasting the destination URL.
As mentioned, there are hundreds of ways you can use Action Cards to direct traffic to a desired destination, but here are three powerful ones to get you started:
1. Campaign sites
If you’re running an important campaign or hosting a special offer, such as a Black Friday or Holiday sale, boost the traffic at scale by adding Action Cards to all relevant content pointing to that campaign site.
2. Customer loyalty initiatives
Build your email list, loyalty program subscription or social media following by adding Action Cards driving traffic to places customers can interact more with your business and find additional inspiration.
Sign-ups for these initiatives can be notoriously difficult to get, but Action Cards will provide a seamless transition deeper into your ecosystem. This will pay off in the long run.
3. Personalized guidance
Do you offer any personalized shopping experiences on your website, such as Bambuser’s Video Consultation or Chat? Now, you can easily direct mass traffic from Shoppable Video to the arms of your expert agents.
This is a powerful way of transitioning from inspiration to purchase completion, all while providing the best possible customer experience the digital world has to offer.
Imagine getting inspired by a piece of content and immediately being redirected to a sales agent helping you pick out the perfect size or color as well as walking you through the completion process. Now, that is convenient shopping.
-min.png)
