The paradox of choice. Analysis paralysis. Overwhelm. There are many words to describe the difficulty of making a purchasing decision, when faced with several product options and curating your wants.
Bambuser now aims to solve this problem with our new feature “Add to Wishlist”, essentially letting shoppers shortlist their own favourite products for later checkout.
Add to Wishlist for Live and Shoppable Video
Add to Wishlist is available across our popular products, Live Video and Shoppable Video. The option is found alongside our add-to-cart feature directly on the product card or on the full product list view, allowing viewers to create highly personalized wish lists with just one click.
The feature is highly configurable to suit your every need: it works with and without Cart Integration, supports all product variants in your product feed and you decide whether or not viewers need to log in to add items to their wishlist.
Without authentication requirements, the “guest” wishlist functionality provides an easy, and frictionless experience for the viewers. A log-in requirement helps you as a business to keep track of all data pertaining to the Wishlist functionality, allowing for better follow-ups with potential customers.
In other words: this new feature is exactly as agile and frictionless as Bambuser’s check out flow.
Customers love convenience, curation and comparison
The Wishlist feature is designed to be equally as advantageous to the viewers as it is to brands and businesses.
We’ve identified a few main benefits for the shoppers to alleviate their pain points when trying to make the right purchase decision for themselves:
Curation
A wishlist is an excellent tool for curation. It allows customers to highlight and save products for later consideration, filtering out the noise and overwhelm of too many options. This will help them get clear on their own preferences, ultimately leading to higher satisfaction with their chosen items.
Planning
The wishlist allows for super convenient planning, by saving products they know they want, but are not yet prepared to purchase, maybe for budget- or timing reasons.
It also allows for exceptional streamlining of gift giving, as the wishlists are easy to share with friends and family, helping them pick out items the recipient for sure will love - and makes it completely seamless to place an order.
Comparison
Seeing all your favourites side-by-side allows for great comparison. Sometimes one or two specs makes the whole difference in a purchasing decision. Wishlists make comparison easy, whether price, size, colour or another feature is of highest importance to the customer, ultimately removing friction from the process.
How Wishlists benefit your business
Whenever we develop new features at Bambuser, usefulness and impact on our partners’ businesses take precedence. Add to Wishlist offers a lot of benefits.
Improved conversion
Any time you can lighten the load of a purchasing decision and help customers get super clear on their wants and needs, conversion is impacted positively. All of the shopper benefits listed above have a significant, positive impact on conversion rates, ultimately helping you reach your sales targets.
Reduce cart abandonment
Wishlists provide an alternative to instant purchases, allowing for potential sales to be nurtured over time instead of having the pressure of immediate check out.
Valuable market intelligence
Wishlist data offers profound insights into popular products, emerging trends and customer preferences. Tracking what types of products, colors and price ranges your customers save, can aid in your product development- or procurement processes, sales forecasting, marketing strategy and even inventory management.
Personalization opportunities
If you configure Add to Wishlist to require login to function, you gain the opportunity to get to know each customer on a granular level. This will help you reach out to them with better product recommendations, smarter shopping feeds and new launches sure to capture their attention.
Improved customer loyalty
Finally, Wishlist will help improve customer satisfaction and by extension - loyalty. Ultimately, the feature is designed to up customers’ delight by their purchases, helping them associate your brand and customer care with a great experience, improving their chances of coming back.
Hidden opportunity: How to use Wishlists to launch new products
Add-to-Wishlist can be activated on any product card, meaning the product does not have to be in stock yet, as the checkout motion is delayed by design.
You can use this fact to your advantage in building up to an exciting new product launch. Imagine you drop a new collection or model, and want to gauge demand or secure pre-orders at scale. Wishlists are perfect for this!
You can create content hyping the new drop - short form Shoppable Videos, exclusive first looks as Live Shopping shows - and attach product cards with the Add to Wishlist functionality. Combined with required log-in, this strategy will result in a list of potential buyers with high purchase intent you can later reach out to to close the sale, or let them be the first to know when the product is finally available. The possibilities are endless!
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