Our popular Social Selling feature has gotten an overhaul to make shopping from social media even more seamless.
Since its launch, Social Selling has helped brands reach new audiences, as well as existing fans, via social media, instantly boosting reach. Instead of only streaming to an e-com, Social Selling allows you to stream to social platforms such as Instagram and Facebook simultaneously—or to social only, if you prefer—enabling purchases via DMs directly on the platform.
Easier sales via social - available now
Our latest update to Social Selling on Instagram makes shopping even more seamless, removing any barriers to purchase.
On the aesthetic side, we’ve upgraded the product links to be sleek, user-friendly buttons, providing the luxe Bambuser experience to Instagram as well.
Additionally, shoppers can now add products directly to their cart from their DMs. They can select size, color, and other product options all within the conversation, reducing the number of clicks as well as the risk of cart abandonment, ultimately leading to higher conversions directly from social.
This feature is available to all Social Commerce users. It’s located within the Live section and ready to go when you read this article.
The upside to using social media
If you haven’t yet tried the Social Selling option, consider this your official sign to do so! There are a lot of upsides to streaming to social media.
Additional reach
Streaming to your social accounts provides an instant boost in reach. Not only will the platforms notify all your followers that you are live, but they will also prioritize your visibility, making you front and center on users’ interfaces.
Target group differentiation
It’s no secret that different target and age groups have different social media preferences. Depending on which segment you are targeting, you can alter your content, tone of voice, and even casting to their preferences.
This will allow the content to resonate even more with the audience, with the added bonus of being more persuasive.
Imagine this: you’re presenting a new fall collection, and instead of doing one stream trying to accommodate all your brand’s fans, you do two—one aimed at the younger audience on Instagram and one aimed at the more mature audience on Facebook.
This will allow you to prepare different styling options specifically for each group, positioning your product just right for everyone. We will leave it up to you to guess how that will impact sales. It’s a great strategy!
If you want more tips on how to use Social Selling to its fullest potential, have a read here
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