Watching stories is everyone’s favorite activity on Instagram, so imagine what would happen if you brought that feature to your PDP?
35% of consumers say that short, narrative-style stories are their favorite format and 42% of users regularly watch Instagram stories, making it the most popular activity on the app.
In addition, the stories-format is the second best performing for influencer campaigns after the ever-so-popular short form video.
Clearly, this type of content is highly engaging.
Sources: VidJet, FinancesOnline
Bambuser now brings you Stories
As we continue to see businesses adopt a social-first approach - now extending to their web design as well - we just had to create a feature to help you capitalize on the recognizability and interactivity of the story-format.
With Stories, you can showcase your videos in a compact format, perfect for enriching your PDPs or even home page.
Each Story represents a playlist of multiple videos, allowing shoppers to seamlessly consume short-form content, boosting your time spent on site as well as conversion rate.
How to use Stories
As with any Bambuser feature, your creativity is the limit of how to bring content to life. We can’t wait to see what you come up with, but in the meantime, here are three suggestions to kick off the fun:
— User Generated Content (UGC)
UGC is the new darling in content-town. Users continue to report peer-to-peer content as the most trustworthy, providing you a golden opportunity of bringing an approachable and authentic touch to your e-commerce.
Use Stories to batch 5-10 pieces of UGC content about a given product to showcase its use in different scenarios, and let the power of social proof take your sales through the roof.
— Product snippets
Chances are you’ve created multiple pieces of content about a given product. Stories are the perfect way to showcase them all in one swipe. You can combine feature-focused content with inspirational, such as highlighting key ingredients in a cream in one snippet while showcasing application in another.
Product snippets will bring a holistic feel to all your products.
— Storytelling
Our last tip is story-tell using Stories. Arrange your content in a logical order; think styling videos for different seasons, a step-by-step guide to setting up a new speaker or how to finish off a makeup look.
This approach is sure to entertain shoppers, making them spend more time on your site and ensure the perfect product-fit.
Start using it today by heading to your Bambuser Bam Hub, or book a meeting to learn more.
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