“Live Social Shopping is the biggest untapped opportunity of 2025.”
“For HUGO BOSS, Live Shopping isn’t just a trend, it’s the future of fashion communication.”
These two powerful quotes come from none other than media mogul Gary Vaynerchuk and Executive Vice President Global Omnichannel at HUGO BOSS, Jan Phillipp Wintjes, and while we may be a little biased, we couldn’t agree more. Social Commerce is really taking off, and 2025 will be the year it goes mainstream.
Is it too late to jump on the train, you may ask? Not at all! At Bambuser, we’re on a mission to democratize Virtual Commerce - that includes Social Commerce as well. This is why we’ve launched a very special offer to start your 2025 out strong: A 30-day free trial of our Shoppable Video solution!
What is Shoppable Video?
Shoppable Video is just one part of our extensive Virtual Commerce platform, allowing you to make any video instantly shoppable.
Want to turn your best performing short form content into shoppable assets? Done with one click. How about adding a shoppable layer to that beautiful campaign you just launched? Done. You can even create dedicated videos, designed for shoppability with optimised story progression for conversion.
When your audience interacts with the video, they will be able to instantly check out, removing any barrier to purchase. Imagine what results the engagement of video combined with your own, sky-high conversion rate will bring!
How to use Shoppable Video
We really want to see you make the most of your Shoppable Video trial. Here are our top tips to get started:
1. Implement Shoppable Video on PDPs
Our highest performing customers all utilize Shoppable Video as part of their PDP assets. Data shows that PDPs with shoppable video have 3x the conversion rate of static e-coms. Simplified, you should upload all your product videos through Bambuser’s player to your PDPs.
2. Make Your Campaigns Shoppable
So, you’ve just created the most engaging, beautiful and fun campaign for your brand. Imagine turning that shoppable, enabling purchases directly from the source of inspiration. That is powerful stuff, and exactly what Shoppable Video allows you to do.
3. Scale
Now that you have all the strategies in place, it’s time to scale. With our free 30-day trial, you can upload up to 20 videos to see the effects for yourself. If we were to recommend you an order of business, we would definitely implore you to make your homepage shoppable first, with all the banners and ads running actively contributing to conversion.
The next step would be to add videos to your most popular SKU’s PDPs. These goods already fetch a pretty conversion - but just imagine what it would look like with the added element of Shoppable Video!
Have Fun
We’ve built the free trial so that no special integrations are needed. You will experience the easy flow of Bambuser’s enhancement of your business with a few clicks. We can’t wait to see where you will innovate next!