The holiday season is one of the most exciting - and competitive - times of the year for retailers. It’s about celebration, connection, and finding those long-awaited gifts for loved ones (and maybe for yourself, too).
But it’s also a time when everything must be perfect to accommodate the higher sales volume, and technology plays a crucial role in supporting your digital infrastructure.
In this article, VP of Product and Innovation at Bambuser, Kristina Brjazgunova, shares her perspective on the tech and features that will make the most difference to your revenue this holiday season.
The article is based on Kristina’s keynote from our Holiday 2025 webinar, which you can watch here.
Shoppable Video: From “I love that” to “I’ll buy that”
The holidays are perfect for storytelling. Brands fill their channels with beautiful campaign visuals; joyful scenes, festive fashion, and irresistible products. But too often, shoppers see something they love in a campaign video and struggle to find it on the site.
That’s where Shoppable Video comes in. It transforms your content into a seamless shopping experience, so every piece of inspiration leads directly to conversion.
How to use it this season
- Turn your campaign videos into shoppable experiences across your homepage, product pages, or app.
- Repurpose your existing creative assets to reach audiences where they already engage.
- Highlight gifting ideas or holiday collections through curated, clickable content.
In a season defined by inspiration, Shoppable Video bridges the gap between “I love that” and “I’ll buy that.”
Gamification to boost conversions on Live Shopping
When we think about the holiday season, connection, fun and entertainment comes to mind. You can easily incorporate all these elements in your sales efforts, and dial up the engagement to boot.
Live Shopping is the perfect combination of education and entertainment, but an added layer of gamification, polls and engaging chat takes both sales, watch time and customer loyalty to the next level. All are features ready to use within the Bambuser platform.
How to use it this season
- Gamify the experience. Run interactive games or giveaways with holiday-themed prizes, directly within your Live Shopping.
- Use polls. Ask viewers which styles, gifts, or trends they’re most excited about to boost engagement, get to know your audience and even adjust your content in real time.
- Leverage chat. Create lively conversations and provide instant support, from helping shoppers pick the right gift to answering product questions on the spot.
When Live shopping feels like a festive event, customers don’t just watch - they participate, connect, and buy.
The power of Wishlists
Gifting is at the heart of the holiday season, but we all know the overwhelm that comes with the endless product selection available to us.
Wishlists allow shoppers to curate and streamline their wants, and gives clarity to those purchasing for their loved ones.
Bambuser’s latest update lets retailers connect both Live- and Shoppable Video directly to Wishlist features, allowing customers to save the items they discover in real time. We encourage you to view this feature as a delayed checkout function, ultimately securing you the sale.
How to use it this season
- Encourage viewers to add items directly to their Wishlist from videos.
- Use Wishlists to personalize follow-up campaigns or reminders.
- Promote the feature as a “gift planning” tool, perfect for both early planners and last-minute shoppers.
A simple integration tweak can turn Wishlists into one of your most powerful conversion tools this season.
Tech pitfalls to avoid
Now that you have all the tools to hit your sales targets this Q4, we asked Kristina to leave us with some good advice on tech pitfalls to avoid, to make sure everything runs smoothly for you and your customers.
During the holidays, shoppers need more help than ever - especially with gifting or higher-value purchases.
Based on our observations of the most successful players within Video Commerce, here is what we recommend:
- Make Chat & Video Consultations visible. Make sure these services have a prominent placement on your e-commerce or in app. Promote them through emails, SMS, and Shoppable Video overlays, so customers know support is available.
- Ensure proper staffing. Quick response times are crucial! Nothing kills a purchase faster than waiting too long for an answer. Make sure your’re prepared for the increased volume of calls.
In short, visibility and responsiveness are key. If customers can easily connect with your team. This will help build trust in your brand and of course close the sale while the purchase intent is at its highest.
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