What does Bambuser do? What is Video Commerce? And what are the expressions and tools you need to know to get started? Today, we want to clarify that.
Allow us to introduce ourselves; we are Bambuser, an international SaaS company on a mission to revolutionize the way people shop, by making the experience more fun, engaging, valuable and informative.
We are a video-first company, and we believe that activating as many senses as possible will lead to the best shopping experience. However, we also believe in convenience, which is why our product spans multiple media formats - video, images, and text - to create a seamless set of tools designed to skyrocket your conversion rates.
Now that you know what Bambuser is and what we do, get ready for a crash course in Video Commerce (the umbrella term we use to describe our field of operation). Here are all the terms you need to know, all neatly packaged into a list of our most popular features:
Virtual Commerce
An umbrella term covering a host of tools and strategies to boost sales and create immersive, digital shopping experiences across digital channels.
Live Commerce
Also known as “Live Shopping”, this technology allows businesses to live stream to a broad audience while making the experience shoppable. The option to purchase directly in-stream combined with real-time interactions with hosts and chat, elevates regular video content to a commercially powerful tool.
Shoppable Video
Shoppable Video is similar to Live Commerce in the sense that it allows viewers to shop directly from the video itself, but without being contingent on being live. This opens up a host of possibilities for repurposing existing content, bite-sizing Live Shopping shows or even creating dedicated shoppable content.
Shoppable Video is usually used in place of a traditional asset, showcasing a product in more detail and giving inspiration on how to style or utilize an item. It enriches PDPs and brings e-coms to life.
Shoppable Images
Like Shoppable Video, Shoppable Images allow customers to add to cart and check out directly from still image content. The beauty of Shoppable Images is that they are easily implemented across any website, as many e-commerce sites still rely heavily on pictures to showcase products, advertise and create beautiful designs.
Digital Clienteling
Digital Clienteling is the ultimate of providing the same personal service shoppers know and love from physical stores on digital.
Through video calls, sales agents help guide consumers to the right products, offering expert guidance during the call. Co-browsing allows for product displaying and the agent can even help the customer check out.
This technology is especially popular with luxury brands and retailers selling high ticket items.
Virtual Try-On
A technology, powered by Augmented Reality (AR), allowing consumers to “try on” or visualize products. This technology creates a fully immersive shopping experience, enabling customers to browse virtual stores and attend events in addition to the product visualization.
Chat
Chat technology is nothing new, but recently, brands have evolved to use it as a sales- and customer service tool. Especially combined with AI, Chat provides a quick and convenient way for consumers to connect with brands, which can funnel into customer care or sales as you’d like.
Data-driven Personalization
Speaking of AI, are you ready to take personalization to the next level? AI plays a huge role in Virtual Commerce, currently by improving the customer experience across platforms, media and points-of-contact by recommending products in real time, based on previous customer preferences and behavior.
The goal is to create a more tailored shopping experience that increases customer satisfaction and loyalty. As AI technology evolves quickly, it’s only a matter of time before it has altered our shopping behaviour completely.
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