Case Study

From soft launch to Milan Fashion Week in two livestreams

The first livestream revealed a high engagement rate and a dedicated audience. The second was seen across the globe and kept customers hooked for more than 15 minutes on average.

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The famed fashion designers joined the global Live Shopping shift

Headquartered in Metzingen, Germany, HUGO BOSS has been a pioneer in fashion since 1924. Today the brand’s high-end customer experience is offered globally across 1,100 bricks-and-mortar stores and an expansive network of localized ecom sites.

To stay ahead of the curve by embracing Live Shopping, HUGO BOSS chose Bambuser’s One-to-Many solution to embody its high-end look and feel and provide the same level of engagement as social media.

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Tapping in to augumented reality has always been our vision and in Q3 we made it a reality.

— Nils, Product Area Lead, One-to-One

Recorded using only a smartphone and broadcasted on the German site, the event was hosted by local influencers who guided viewers through summer business looks for the office.

To ensure the best possible first Live Shopping experience, Bambuser’s production team organized a dedicated workshop to guide and inspire the HUGO BOSS team to go live independently at a high standard.

The team also used a Live Shopping launch strategy proven to maximize reach and engagement. Two, well-known German fashion influencers were chosen as hosts because of their experience in front of camera and their combined, relevant social followings that were encouraged to tune in.

A global designer brands joins the Live Shopping shift.

The event was recorded using only a smartphone and broadcasted on the German site. It was hosted by local influencers who guided viewers through summer business looks for the office.

To ensure the best possible first Live Shopping experience, Bambuser’s production team organized a dedicated workshop to guide and inspire the HUGO BOSS team to go live independently to the highest standard.

stats

21min

livestream

27%

of viewers hit “like”

14%

of viewers chatted

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The event was recorded using only a smartphone and broadcasted on the German site. It was hosted by local influencers who guided viewers through summer business looks for the office.

To ensure the best possible first Live Shopping experience, Bambuser’s production team organized a dedicated workshop to guide and inspire the HUGO BOSS team to go live independently to the highest standard.

Tapping in to augumented reality has always

- Nils, Product Area Lead, One-to-One

To host the event, HUGO BOSS recruited two well-known German fashion influencers who are experienced in front of the camera and have a relevant and extensive combined social following that could be encouraged to tune in. This is a common and powerful Live Shopping strategy proven to maximize reach and customer engagement, particularly for brand events aiming to increase reach.

HUGO BOSS also used its existing marketing channels and online presence to drum up excitement and get as many eyes on the Live Shopping launch as possible. The site advertised the event with a notice on the landing page and a pop-up banner, and a newsletter was sent out prior to going live that directly led devoted customers to the stream.

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