Newsroom
 — 
6/11/2021

The Future of Beauty is Live(streaming)

The Future of Beauty is Live(streaming)

On May 4th, Bambuser’s own Chief Commercial Officer Sophie Abrahamsson joined an elite group of industry experts for The Glossy Beauty Forum, a virtual event highlighting how brands and retailers can drive success in the post-COVID world. 


Alongside discussion of strategies for omnichannel engagement and the impact of an increasingly powerful Gen Z population, Sophie provided attendees with an overview of the live shopping phenomenon. Showcasing the successes of global brands including Clarins, MAKE UP FOR EVER, Caudalie, Japan's largest cosmetics group and a US-based cosmetics giant referred to as “one of the world's largest and most established beauty companies,” Sophie offered valuable insights on how brands of any size can seize interactive e-commerce technologies to engage shoppers and drive sales. 


You can view Sophie’s entire presentation and a Q&A with Glossy Senior Reporter Liz Flora here:


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Live video shopping from mobile screenshot - bambuser