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Forbes writes about why livestreaming is the next big trend in beauty. Beauty brands aren’t waiting for social media platforms to improve their livestreaming capabilities. Instead, they’re turning to video platforms like Bambuser to host their own live shopping events to boost engagement.
Glossy investigates the potential of Fashion Weeks becoming important sales channels in the post-pandemic landscape. Learn more about how leading Nordic fashion technology company Boozt teamed up with Bambuser to launch live video shopping at Stockholm Fashion Week. (Article behind paywall.)
Vogue India rounds up the latest fashion industry news, including Bambuser’s collaboration with Daniel Wellington. The Swedish watch and accessories brand launched its live shopping concepts in India, Mexico, and Germany — three strategic countries with a loyal and well-performing influencer community.
Le Figaro, the largest national newspaper in France, published a great article about live video shopping. The piece also includes an interview with our CCO, Sophie Abrahamsson. You can read about the fascinating history of French teleshopping and learn about the success of our client, multi-retailer Moda Operandi. (Article behind paywall.)
Retail TouchPoints featured one of our client’s pandemic success stories. The equestrian specialty brand Kerrits launched bi-monthly live shopping events in June 2020 using Bambuser’s One-to-Many. They grew their DTC channels by an impressive 150% by the end of the year.
Pivot Magazine published an article on livestream shopping where they also mentioned Bambuser and the mind-blowing conversion rates that our Live Video Shopping platform provides for businesses.
If we made you curious and you want to learn more about what we can do for your business, don’t hesitate to reach out!
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