April 2022

How to sync your online and in-store experiences

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Retail is evolving quickly. These days customers expect your online presence and in-store experience to be a perfect reflection of one another. They want your site to offer the same face-to-face customer service, product guidance and inspiring content that they would experience in-store.

How do you meet these expectations?

By effectively utilizing One-to-One with these tips and tricks, provided by Bambuser’s in-house customer experience experts.

Discover how to increase your number of calls and the perfect time to reach out to your browsing customers.


69% of Europeans want to be inspired when shopping online.

Ecommerce News Europe


1. Put your staff exactly where your customers need them

When customers walk into your store to browse or seek out specific items, they will probably start looking for a member of staff to answer any product specific questions they might have about spec, color, size, material, etc.

If we translate this to an online scenario, it’s a customer on a PDP (Product Description Page), with only a small amount of info to answer their questions.

After swiftly integrating One-to-One into your PDPs, you can guide customers to make purchases with all the information they need and create a dependable, long-term sales funnel.

Plus, you’ll benefit from the surge in calls Bambuser has recorded in clients embedding One-to-One alongside products.


2. Follow customer behavior

Coming out of a global pandemic, the retail landscape has changed dramatically.

After a long time shopping only online, customers have become numb to it and are turning to face-to-face in-store experiences.

With the unique, personalized and human-first shopping experience One-to-One provides, you can refresh your customers’ online experience and in-turn nurture stronger, long-term relationships with them.

Bambuser recommends:

  • Putting a strong focus on training the sales team that meets shoppers in One-to-One calls; they are your customer-facing heroes!
  • Identify success for you. What is a key metric that you are trying to measure?


3. Three easy ways to enhance your customers’ experience

As well as the above One-to-One tips, why not totally refresh and improve how your brand uses the solution by implementing its latest features at the same time?

  • Cobrowsing
  • Overlay Widget
  • Surf in queue

Please reach out to your Bambuser point of contact to discuss and activate any of the tips and features shown in this article.

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