The pandemic has forever changed the retail and ecommerce landscape in 2020. Retailers worldwide are quickly adapting and adopting new technologies and processes to stay in business in the post-pandemic market. What to expect this year? Tony Shakib, Partner General Manager at Microsoft Azure IoT Business Acceleration, lists Bambuser’s One-to-One solution as one of five IoT retail trends for 2021.
The persistent rise of live stream shopping in China has demonstrated that shoppertainment is a powerful trend − a trend that’s here to stay. Going forward, constant innovation and efficiency to reduce costs is key to staying competitive in the ecommerce market. For this reason, Bambuser is at the forefront of leveraging technology to create groundbreaking digital omnichannel experiences.
Shakib shares the example of Kjell & Company, one of Scandinavia’s leading suppliers of consumer electronics. The Swedish retailer is using a next-generation solution from Bambuser and Ombori called Omni-queue. The Omni-queue is built on top of the Ombori Grid, and it allows store employees to seamlessly handle both physical and online customers within the same queue.
Bambuser’s One-to-One solution warrants live video shopping customers the same level of technical expertise and highly personalized service they would receive in the physical stores. Besides creating efficient use of staff resources, the one-to-one live stream video also offers knowledge matching so customers can easily be switched to an online specialist in a different location. Since this type of service was previously not possible in the physical stores, it now significantly impacts the customer experience transformation. This is the future of retail.