May 2021

Live shopping for plants: A new venture for Blomsterlandet

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Blomsterlandet are excited to offer their customers a new type of digital interaction. "Live shopping means that everyone interested in plants has the opportunity to connect and meet our talented employees — but in a digital format that is broadcast live. We will reach out to many people while they can take part in our best care advice and get tips on products that make it easier to succeed. It will be very convenient for customers. They can sit at home, chat with us, and order products right through the broadcast," says Tirdad Zadeh, E-commerce Manager at Blomsterlandet.

Blomsterlandet launched its new website and developed a faster and more robust e-commerce platform just over a year ago. The pandemic has led consumers to have an increased interest in home life, having a good time at home, gardening, and cultivation. In addition, more customers discovered online shopping, and Blomsterlandet was early to offer its e-commerce customers the opportunity to pick up their ordered goods outside the store. Now they are ready to move into the world of live shopping. 

"Even though we were already in a phase with many planned investments, the pandemic clearly made us increase the pace and find new solutions so that customers would always feel safe. We felt it was time to take another step towards excellent customer experience, and live shopping is the right step for us," says Zadeh.

"We are delighted to collaborate with Sweden's leading garden retailer, and we are extra proud that Blomsterlandet is the first player globally in plants and gardens to offer live shopping. This is the first time we will see live shopping with plants, which will be extremely exciting to follow in the future," says Sophie Abrahamsson, CCO at Bambuser.

The premiere will take place today, May 12 at 16:00 CET on Blomsterlandet’s website. The theme will be growing your own vegetables, with extra focus on growing tomatoes. The live broadcast will remain on the website for those who want to watch afterward.

"We have lots of ideas for upcoming broadcasts, but we will use the premiere broadcast to learn what works best for customers before we embark on new live shopping adventures," says Zadeh.

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