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An unparalleled power of shoppable content is its lifetime value. Even though engagement happens during the live-period, the content continues to drive revenue long after you have been live. In this video, we show you how to maximize the long-term effects from your content.
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If you double down on one thing in your Live Shopping strategy, it should be how to effectively utilize your content on-demand. The unique content you create can be repurposed in a multitude of ways to amplify your brand online and offline.
You can expect +70% of your Live Shopping revenue to happen on-demand. Therefore, it is paramount to make the most out of your content after the live-period.
Cecilia Demant, Head of Community Bambuser
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