August 2023

Optimize Your Video Commerce Results Instantly by Understanding KPIs

Laptop displaying KPIs of live video made with Bambuser.

KPIs are more than just numbers telling you how your Video Commerce content is performing - they are the key to understanding customer behavior. In this comprehensive guide to working strategically with KPIs, we share a framework developed by the world’s leading experts in Video Commerce to help you truly transform your results.


If you let this framework guide your content creation process in everything from scripting to casting and marketing, you are guaranteed to see drastic improvements in your results.

Knowing how to work strategically with KPIs in Live Shopping is the key to optimize every piece of content you publish, to deliver the results you are looking for.

Cecilia Demant, Head of Community Bambuser

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