Italian Beauty Brand Hits 42% ROI with Two Livestreams
L'Erbolario is a leader in plant-based cosmetics, offering over 600 products made with 100% recyclable packaging.
From a small town just outside Milan, the brand's botanical garden and sustainable factory supply almost 5,000 touch points in Italy and 200 stores across 45 countries.
%20(1).png)
Challenge
Like many brands, the pandemic taught L’Erbolario the importance of understanding their customers' needs.
The COVID19 pandemic made L'Erbolario realize they needed to nurture customer relationships with both their online touch-points and their physical stores.
Initially, the brand used Instagram Live to interact with customers, hoping to build a direct and engaging dialogue.
This experience, although significant, wasn’t entirely satisfactory. L’Erbolario soon realized how limited social platforms are, not offering features beyond simply displaying products on-screen, which doesn’t differ from a static product page.
So, L’Erbolario approached Bambuser with a very important goal: to create an even stronger and more effective bond with its customers through social commerce.
“Previously we just broadcasted live on social media, but Bambuser is a different game. One-to-Many gives us much more opportunities including the ability to showcase our products better than ever before.”
Luigi Bergamaschi, CEO, L’Erbolario
Solution
In just a few weeks, Bambuser’s onboarding team helped embed One-to-Many into L'Erbolario's site.
L'Erbolario was able to go live with their first show quickly using a simple and inexpensive setup of a smartphone and a ring light.
Bambuser advised L’Erbolario’s ecom team to choose a host with on-hand knowledge of the brand, to be able to quickly and thoroughly answer customers questions on products and processes.
Bambuser also consulted on the time and focus L'Erbolario would need to dedicate to Live Video Shopping, helping them put together a concrete livestreaming calendar to ensure longevity and nurture a sense of comfortability within their customer base.
“Our favorite features are communicating with customers via the chat and being able to thoroughly showcase our products to give our audience more, deeper information.”
Luigi Bergamaschi, CEO, L’Erbolario
Results
For the first time since the pandemic, L'Erbolario can now rely on a solution to create timeless, loyal relationships with customers.
L'Erbolario immediately received an overwhelmingly positive response from their community.
Their customers appreciated having such a unique relationship with a brand that plays an integral role in their daily skincare and wellness routines.
Within their first two shows, One-to-Many attracted over 7,100 customers onto L'Erbolario' site who engaged with their team, explored their product range and made more than 780 purchases.
These purchases alone generated a profit of €11.5k over the annual cost of One-to-Many, equating to an incredible 42.28% ROI.
This sales success is down to One-to-Many's seamless add-to-cart integration, the host’s deep brand knowledge and the fact that L'Erbolario used the Bambuser Dashboard to determine KPIs, measure engagement and fine-tune their Live Video Shopping format.
“We cannot wait to explore the future with Bambuser by our side. One-to-Many is now a crucial part of our online presence and we’re very excited to see what One-to-One can do for us, too!”
Luigi Bergamaschi, CEO, L’Erbolario
42%+
ROI after two One-to-Many shows
7100+
total viewers
700+
purchases
Customer Highlights
.jpg)
.png)
DICK’S Sporting Goods Doubles Conversion Goal with Bambuser
The largest sports retailer in the US launched Live Shopping with outstanding success thanks to custom guidance from Bambuser Plus.
Bloomingdale’s 150th Anniversary Livestream for NY Fashion Week
Bloomingdale’s On Screen is the brand’s Live Shopping channel, powered by One-to-Many.
Launched in October 2021, Bloomingdale’s On Screen sits alongside traditional sales channels, engaging international customers regularly with exclusive designer reveals, expert demonstrations, Q&As, sale events and more.
.png)
Achieving a Huge 17% Conversion Rate with
One-to-Many
The first 21-minute livestream in Germany achieved a very high engagement rate and revealed a dedicated Live Shopping audience.The second was seen around the globe from 13 local HUGO BOSS sites and kept customers hooked for more than 15 minutes on average.
Soft Launch to Milan Fashion Week in Two Livestreams
The first 21-minute livestream in Germany achieved a very high engagement rate and revealed a dedicated Live Shopping audience.The second was seen around the globe from 13 local HUGO BOSS sites and kept customers hooked for more than 15 minutes on average.
Transforming an Iconic French Department Store with Video Commerce
Printemps built an effective omnichannel strategy with Bambuser’s One-to-Many solution at the center.
.svg)
“We wanted a simple solution that was ready for operation. It had to be easy to prepare our shows and easy to go live.”
Yukiko Ikeda
Baycrew’s
“Our community expects an unparalleled digital experience. Bambuser helps us deliver unique and new experiences very easily.”
Nicola Antonelli
CMO, LUISAVIAROMA
One platform.
Unlimited potential.
10x Engagement with Social Video Commerce
Welcome infinite customers into highly engaging shoppable videos on your native site.
Explore One-to-Many
Increase Sales with Personalized Video Commerce
Invite customers into shoppable video calls to offer the attention and advice they get in store.
Explore One-to-One
Ready to reach all-new records?
Whether you’re 100% prepared to scale your e-commerce or need more info, Team Bambuser are ready to tailor to your perfect needs.
Request a Demo
