Even when Bobochic were new to Live Video Shopping they saw impressive results from the start.
By incorporating a thorough omnichannel marketing strategy, their first show attracted almost 500 viewers and made 130% ROI (based on Bambuser’s monthly cost).
But it was the growth from their first to their second show that provided the most incredible results.
Bobochic understood the need to analyze and learn from their first show, so they teased their audiences with a strategic social campaign, getting them invested and excited. They also hosted the show with a dynamic duo consisting of a well-rehearsed team member and a professional presenter.
The show achieved a 500% growth in viewers, this time gaining 3,000 viewers, and saw a 1,500% growth in sales where they generated a record-breaking €115,000 worth of sold products.
This format is where Bobochic has found its sweet spot. From here the brand is analyzing and developing its Live Video Shopping formula to continue creating bigger and better sales in the future.