The first livestream ‘STYLE LIKE A BOSS’ was recorded on a smartphone and hosted by local influencers who guided viewers through BOSS summer looks for the office.
Within two weeks, One-to-Many was embedded into BOSS's website, as requested. The solution was wrapped in the brand's unique color scheme and the logo was embedded in the bottom right corner of the player.
BOSS chose a pre-recorded, versatile Live Shopping format to ensure the livestreams can be recorded from anywhere and broadcasted to the world without any technical concerns.
Bambuser worked collaboratively with BOSS, sending a studio and production manager to Metzingen to record the show using a smartphone and a professional app costing only $14.99. BOSS’s ecom team was also shown how to stream the video file via One-to-Many and how to make the on-screen clothing items shoppable.
BOSS recruited two well-known German fashion influencers to host the show, which is a Live Shopping strategy that maximizes viewers and provides on-screen professionalism without the risk of ‘dead air’ (awkward pauses in conversation).
Finally, to push viewership further, BOSS created a buzz around its Live Shopping launch through marketing. A newsletter was released before going live and on the day a story was posted via Instagram that took followers to the stream via a link.