LUISAVIAROMA launched Live Video Shopping during the Fashion Weeks to maintain their luxury innovative ethos, and it proved to be incredibly successful as the solution fit seamlessly into the brand’s narrative and their objective to create an unparalleled digital experience.
Across all three of the Fashion Week live shows, they garnered a huge 62% average Engagement Rate (likes and comments), with their first ever show, featuring David Beckham in Milan, achieving a staggering 83% ER. The three events also achieved an average add-to-cart rate of 16%, which is astonishing given their products’ price point proving that an elevated luxury customer experience can support customers’ propensity to purchase and shorten sales funnels.
Bambuser’s One-to-Many solution has been built with ease of use at the forefront of all its developments which allowed LUISAVIAROMA to capitalize on its ability to use geo-locate for them to communicate with their customers across eight different languages and currencies, meaning their viewers were able to shop the high-end products seamlessly, enjoyably and without confusion.
Since first going live, LUISAVIAROMA has continued to offer Live Video Shopping but now they not only document Fashion Week activations, but they also go live for a variety of exclusive events such as product launches and unique influencer-curated collections, too.