How a Luxury Retailer Is Using Online Video To Go Beyond The In-Store Experience

What Goes Around Comes Around (WGACA) is a US-based pre-owned luxury fashion retailer which offers their exclusive client base access to the world's most prestigious brands. As a Bambuser client, WGACA is leveraging the power of video to offer engaging and personalized online shopping experiences.

Watch our Live Demo from What Goes Around Comes Around’s studio in New York City.

Challenge

“It usually takes a couple of visits to our website before converting, so video commerce for us is a way to really engage with customers on our site five days a week.”

Julian Guevara
SVP of Retail & Ecommerce at What Goes Around Comes Around

American pre-owned luxury fashion retailer, What Goes Around Comes Around (WGACA), wanted to offer their clients a sophisticated and tailored shopping experience, but was faced with long purchase funnels and intense competition within the luxury resale market. Enter video commerce, an innovative solution that would help enhance their brand visibility, differentiate them from their competitors, and bridge the gap between their in-store experience and the online shopping journey.

Solution

In April 2023, WGACA expanded their static product images online to incorporate shoppable videos on their website, establishing an entirely new sales channel. This strategic move aimed to not only educate consumers about the value of their purchases but also to strengthen their brand presence and align themselves with the prestigious luxury brands they proudly showcase. The brand now hosts a daily live shopping series called Live From the Atelier where they showcase items from some of the most prestigious luxury brands and educate their audience on those brands and associated products. By leveraging the Bambuser platform, What Goes Around Comes Around introduced a new, engaging, and immersive shopping experience that allowed them to build an even deeper connection with their clients.

Results

WGACA successfully established a full-scale production studio in their Soho store, allowing them to produce high-quality video content in what has become the primary hub for their video commerce initiatives. Shortly after launching their first videos, What Goes Around Comes Around witnessed immediate and promising outcomes. Notably, they achieved an impressive average viewing time of 15 minutes, indicating a high level of engagement from their audience. As they continued expanding their video commerce strategy, their video library grew exponentially, surpassing 100 original videos. As they scaled their operations, they have also successfully amplified their reach across various platforms including Amazon Live, TikTok Shop, Instagram, YouTube, and Facebook. This amplification led to a significant boost in their overall viewership, attracting an additional 100,000 viewers to their content.

140+

Videos On Site

100k

Or More Viewers

15 min

Average Viewing Time

Customer Highlights

A woman selling a baseball bat in a live video,

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