Who What Wear is a world-renowneddigital fashion publication, supplyingtrusted style advice to a community ofover 21 million people. Since launching in 2006, Who WhatWear’s audience has relied on them for inspiration on what to buy and how to wear it. Now, these loyal customers makeonline purchases every 30 seconds,following their editors’ recommendations.
The Objective
Bambuser’s technology needed to seamlessly integrate Who What Wear with the latest evolution in contextualized commerce, providing an elevated shopping experience and enabling them to connect their advertising partners with their audience of influential shoppers.
The Solutions
1. Who What Wear embedded Bambuser’s Live Video Shopping technology into their ecosystem.
2. Who What Wear provided their advertisers with a new revenue channel and a direct way of reaching their loyal audiences of fashion and beauty enthusiasts.
How Did They Do It?
Bambuser’s intuitive solution gave Who What Wear exactly what they wanted: the next evolution of contextualized commerce.
One-to-Many was quickly and easily embedded into Who What Wear’s publication site. Now their audiences can chat directly with the influencers, advertisers and trusted editors that host their shows.
One-to-Many’s best-in-class features enable Who What Wear to livestream simultaneously across their social media platforms and advertisers’ sites. Now they can further deliver their mission of “making style accessible to all”.
Who What Wear is famous for their best in-class branded content that inspires their global audience to shop and share. Now they secure key figures in fashion to host popular weekly livestreams as a new and exciting way to provide this inspiration.
Introducing Live Video Shopping to Advertisers
Who What Wear’s branding embodies their fashion-first ethos and upholds a look and feel that their advertisers expect. One-to-Many’s white label capability enables Who What Wear to maintain and control their branding across their LiveVideo Shopping communications, supporting their unique brand colors, fonts, logos, iconography and more. This familiar customer experience provides advertisers with a guarantee that their customers associate them with a reputable publisher.
Who What Wear are considered experts in shoppable content, utilizing the Bambuser Dashboard to analyze their Live Video Shopping data and improve their performance. They leverage the Bambuser Dashboard to provide their advertisers with thorough reports featuring audience viewing time, conversion figures, traffic acquisition, engagement and device information. Who What Wear can prove to their advertisers what successes are possible through Live Video Shopping.
Who What Wear knows their advertisers are keen to capitalize on Live VideoShopping, but some are unsure on how to approach the space. Bambuser enables Who What Wear to offer advertisers an experience of Live Video Shopping as part of a full-service creative and production offering.They consult and guide advertisers through every part of the process, sharing expert advice on storytelling and product curation, livestream production and promotional and distribution strategies including content extensions on WhoWhatWear.com.
''Many brands and advertisers are interested in testing Live Video Shopping but don’t know how to approach it or where to start. Together with Bambuser we offer easy, elevated and brand-safe solutions.
Nicole Shoohed, Director of Social Strategy, Who What Wear
18.6K
Viewers
24%
Purchase Rate
21%
Engagement Rate
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