Employee-generated content might already be some of your best assets. Take that expertise to your site and turn it into sales with shoppable video.
Employee-generated CONTENT
Put employee-generated content to work
EGC MADE SHOPPABLE
From break room to buy button
Your employees are your most underrated content team. Capture their passion and expertise on video and turn it into shoppable videos that give buyers confidence.
GO LIVE
Get more out of your best sellers
Downtime in store doesn't have to mean a slowdown in sales. Your top salespeople can start a live show to sell online, whenever the store is quiet.
Bambuser is a video commerce platform that lets brands create more engaging shopping experiences. Our solutions, including Live Shopping, Shoppable Video and Video Consultation, are designed to be embedded directly into your website, and give your customers a frictionless buying experience.
Do we need a big production setup to make EGC work?
Not really. Employee-generated content is built to be lightweight by design. A phone, a product, and a few minutes is enough to create something shoppable.
Won't this just add more to my employees' plates?
Not if it's built into what they're already doing. An employee showing how a product fits, or answering a common question, can become shoppable content in the moment – no separate "content day" needed.
Is employee video actually more effective than influencer or brand content?
It certainly can be. The advantage with employees is that they have deeper product and brand knowledge, and their content offers frontline, credible answers.
Can this help cut down on employee downtime in-store?
During quiet periods, employees can start a live show and sell directly to online shoppers, so idle floor time becomes active selling time.
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