Property giants, AMF Fastigheter, bridges the gap between their physical shopping centres and online shopping
“Our aim is to create environments which people will find attractive and want to be in. And if there is something we can be sure of it’s that people want to meet and experience things together.”
Mats Hederos, CEO, AMF Fastigheter
“Through the partnership with Bambuser we have an opportunity to learn and develop new value-added concepts to meet the ever-changing needs within retail.”
Göran Swärdh, Business Developer, AMF Fastigheter
“Together with Bambuser we have removed the boundaries between digital and physical. The format has been greatly appreciated by our tenants and adds value that can’t be matched by more traditional marketing campaigns.”
Anna Thelander, Marketing Director, AMF Fastigheter
Marketing and storytelling have been the core drivers for AMF Fastigheter, with their retail tenants jumping at the chance to be part of one of the weekly shows. Bambuser’s Live Video Shopping has therefore bridged the gap and enabled both physical offline retail and digital online retail growth succinctly. All products mentioned in a MOOD Live are shoppable, with a same day delivery solution within the area. AMF Fastigheter is delighted they can add value for their tenants via reach, awareness and increased accessibility.