Live styling and try-on sessions for fashion brands

Shoppers can’t style the look online. So they guess, or they leave.

Bambuser Live Shopping brings the fitting room to your site:
Every piece tried on live, on different bodies
Styled into full looks, with questions answered in the chat
Shoppable live and on replay, long after the show ends
Book a demo
See how it works
Brands that sell with Bambuser
What shoppers are missing
Three things stand between “maybe” and “add to bag”
In a fitting room, they’re answered in seconds. On a product page, they’re left to guesswork.
Details
01
+
-
The hand of the fabric, the drape, the stitching, the stretch, how sheer it really is. These are the small things that turn hesitation into a sale, and a spec sheet can’t carry them.
How live solves it
Presenters show every piece up close and answer fabric questions in the chat as they come in.
Up close: fabric, finish and detail
Style
02
+
-
Nobody buys a piece in isolation. Shoppers want to see it with what’s already in their wardrobe, and with anything trend-led, most aren’t sure how to wear it.
How live solves it
Presenters build full looks around every piece and show more than one way to wear it.
Fit
03
+
-
Online, nobody can slip into a fitting room. Seeing a piece worn by someone with a body like theirs is the closest thing to trying it on.
How live solves it
A rotating cast of different shapes, heights and genders wears every piece live, so every shopper sees the fit on someone like them.
Up close: fabric, finish and detail
Up close: fabric, finish and detail
Up close: fabric, finish and detail
The Bambuser fix
Put the fitting room on your site. Shoppers see the detail, the styling and the fit, then add the look to bag without leaving the show.
2×
average order value
Average order value with live shopping is twice as high.
Source: Bambuser live shopping benchmarks. Results vary by brand.
See a live styling demo
So what’s the opportunity?
Shoppers already want real‑life video. Most brands aren’t giving it to them.
When your site doesn’t show the piece in real life, shoppers go and find it somewhere else.
80%
are more likely to buy after watching a product video
69%
leave a brand’s site to find “real life” video before buying
72%
are open to live shopping. Only 47% have tried it.
Open to it
72%
Have tried it
47%
A 25-point gap that the brands who go live first can own.
Source: Bambuser x Redgert research, UK and US, 2026. 1,600 respondents aged 18 to 44.
The Bambuser fix
Give shoppers the real‑life video they’re looking for, live and on replay, right where they already buy.
3×
longer sessions
Keep that demand on your own site. Live viewers stay three times longer than average site visitors.
Source: Bambuser live shopping benchmarks. Results vary by brand.
Bring live video to your site
How it works
From new collection to live drop to always-on replay
Four steps that slot into the trading calendar you already run.
STEP 1 · Before the show
Plan the drop
STEP 2 · Before the show
Build the buzz
STEP 3 · During the show
Go live
STEP 4 · After the show
Keep selling on replay
Plan the drop
Pull the pieces for the new collection and cast hosts who know them by heart, like buyers, designers and store stylists. Set up in a store, studio, office or warehouse with a stable connection.
Build the buzz
Tease the drop on social, email, push notifications and on-site placeholders. A floating button keeps the show in view before, during and after it airs.
Go live
Hosts try on and style each piece in running order and answer questions in the chat as they land. Pin offers and key details, run polls, and let shoppers add to bag without leaving the show.
Keep selling on replay
The show stays on your site for as long as the collection is in stock. Highlights let shoppers jump to the piece they want, and sales tracking credits every show, live and for 30 days after.
STEP 1 · Before the show
Plan the drop
STEP 2 · Before the show
Build the buzz
STEP 3 · During the show
Go live
STEP 4 · After the show
Keep selling on replay
Plan the drop
Pull the pieces for the new collection and cast hosts who know them by heart, like buyers, designers and store stylists. Set up in a store, studio, office or warehouse with a stable connection.
Build the buzz
Tease the drop on social, email, push notifications and on-site placeholders. A floating button keeps the show in view before, during and after it airs.
Go live
Hosts try on and style each piece in running order and answer questions in the chat as they land. Pin offers and key details, run polls, and let shoppers add to bag without leaving the show.
Keep selling on replay
The show stays on your site for as long as the collection is in stock. Highlights let shoppers jump to the piece they want, and sales tracking credits every show, live and for 30 days after.
The Bambuser fix
The live player, chat, polls, highlights, replay and sales tracking come built in, on your site and in your app.
40%
engagement
Chat, polls and pinned offers turn passive viewers into active participants who click, chat and interact.
Source: Bambuser live shopping benchmarks. Results vary by brand.
Plan your first live session
Already working for fashion brands
Brands already selling their collections live
Same use case, different formats. Each one shows a way to run it.
Detail, styling and try-on
LOFT
Goes big on detail explanation, styling and try-on in the same show.
Detail, styling and try-on
Kappahl
Presenters of different shapes, heights and genders in one show, so viewers see each piece on different bodies.
Detail, styling and try-on
Woolx
Try-on on different people, paired with detailed explanation of fabric and construction.
Detail, styling and try-on
Tula Boutique
Shows how to put pieces together and wear them, with detail on each piece along the way.
Detail, styling and try-on
Uniqlo
Deep product education and audience engagement, with detail-led shows in Asia and shorter styling shows in the West.
Your brand
Your next collection
Tell us about your range and your team, and we’ll help you choose the format that fits.
Find your format
Tried on, live
The product expertise is already in your building. Put it in front of your shoppers.
Book a demo and see how a live styling and try-on session would work for your next collection.
Book a demo
Live shopping, shoppable video and video consultation for brands that sell online.
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