Shoppable UGC for fashion, beauty and electronics brands
Shoppers leave your page to see it on real people. A competitor’s video plays next.
Bambuser puts your community’s videos back on your product page:
Real customers trying it on, swatching it and unboxing it
Filtered to the best, across body types and skin tones
Shoppable inside the video, so shoppers add to bag and stay
Brands that sell with Bambuser
What usually holds beauty teams back
Three questions every brand asks first
01
They leave to find the real thing
Your product page shows the campaign. Shoppers want to see it on someone like them, so they open TikTok or YouTube and search for it.
02
The feed doesn’t play fair
Once they’re in a social feed, the next video after your lipstick is someone else’s lipstick. A ready-to-buy shopper is now in an algorithm built for everyone but you.
03
Polished isn’t persuasive
Shoppers know a campaign when they see one. On fit, shade and how it really works, they believe a stranger’s phone video over your best shoot.
03
Polished isn’t persuasive
Shoppers know a campaign when they see one. On fit, shade and how it really works, they believe a stranger’s phone video over your best shoot.
See how Bambuser solves this
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The Bambuser fix
Bring your community home. Bambuser finds the videos your customers already post and puts the best of them on your product page, shoppable, right where the decision happens.
Product pages with Bambuser Shoppable Video see 40% lower bounce.
Source: Bambuser Shoppable Video benchmarks, across all shoppable video. Results vary by brand.
More than social proof
UGC isn’t just social proof. It’s the try-on, the swatch and the demo.
Your customers already film the content your product page is missing. You choose the best and put it to work.
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Try-on: one dress, different bodies
Shade test: every skin tone
Explainer: how it really works
The Bambuser fix
Smart video matching puts the right video first: someone who matches the shopper’s size, skin tone or style.
29%
return rate, down from 43%
One Bambuser customer saw return rates fall from 43% to 29% on products with video.
Source: Bambuser customer data, across all shoppable video. Results vary by brand.
Why UGC, why now
UGC keeps shoppers on your page and gives them the confidence to buy
Shoppers look for real people before they buy. Letting them leave to find them costs more every year.
78%
of UK 18–29s leave a brand’s site to check TikTok or YouTube
86%
of shoppers engage with creator content before buying, and trust brands less
80%
of Gen Z say UGC is crucial to their decision
Sources to be confirmed before launch.
70%
of carts are abandoned, with product uncertainty a leading cause
62%
of shoppers want third-party reviews before they feel confident to buy
↑60%
rise in acquisition costs, so a shopper lost on the product page costs more than ever
Sources to be confirmed before launch.
71%
of stores already run shoppable video on product pages
86%
of brands using shoppable UGC plan to increase investment
63%
of video marketers have already used AI video tools
Sources to be confirmed before launch.
The Bambuser fix
Be the brand that answers on its own page. Bambuser puts community video where the shopper is already deciding.
Shoppable video drives 225% more add-to-cart.
Source: Bambuser Shoppable Video benchmarks, across all shoppable video. Results vary by brand.
How it works
From tagged post to shoppable product page, in one workflow
Your community keeps posting where it already posts. Bambuser goes and gets it.
STEP 1 · Before the show
Plan the drop
STEP 2 · Before the show
Build the buzz
STEP 3 · During the show
Go live
STEP 4 · After the show
Keep selling on replay
Plan the drop
Pull the pieces for the new collection and cast hosts who know them by heart, like buyers, designers and store stylists. Set up in a store, studio, office or warehouse with a stable connection.
Build the buzz
Tease the drop on social, email, push notifications and on-site placeholders. A floating button keeps the show in view before, during and after it airs.
Go live
Hosts try on and style each piece in running order and answer questions in the chat as they land. Pin offers and key details, run polls, and let shoppers add to bag without leaving the show.
Keep selling on replay
The show stays on your site for as long as the collection is in stock. Highlights let shoppers jump to the piece they want, and sales tracking credits every show, live and for 30 days after.
Find it
Invite your community to post and tag you. The UGC Social listener pulls every tag, mention and hashtag across social into one queue.
Pick the best
AI curation shortlists the clips that show the product clearly. Your reviewer makes the final call and keeps a range of body types, skin tones and use cases.
Clear the rights
Send pre-templated permission requests to creators from inside Bambuser and track approvals automatically. Every grant is recorded and audit-ready.
Publish and sell
Approved videos sync to your library. Tag every product in the video, add it to a playlist in one click, and it goes live as an inline carousel and floating player.
Ready to scale?
Bambuser plugs into your existing affiliate tool, so fans who become paid partners earn royalties whenever their video drives a sale.
The Bambuser fix
Listening, curation, rights, tagging and publishing are built in, so a weekly routine keeps the shelf fresh.
Automated in-platform rights requests get three times the response of manual outreach, and 48% of marketers name rights as their biggest UGC bottleneck.
Sources to be confirmed before launch.
Customer story
Never Fully Dressed puts its community on its product pages
Real customers wearing NFD pieces appear across product pages and the homepage, helping shoppers see fit, styling and authenticity throughout the journey.
Year to date. Source: Never Fully Dressed, Bambuser analytics.
From scroll to shop
Never Fully Dressed, year to date
Authentic, community-led content keeps shoppers engaged and exploring products.
Try it on your own community
Your customers are already making your best product videos. Put them to work.
Book a demo to see your product pages with your community’s videos, and ask about a free 4–6 week pilot. No commitment.
Book a demo
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Live shopping, shoppable video and video consultation for brands that sell online.
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