This comparison is written by Bambuser. Bazaarvoice and Bambuser are very different companies, but they often end up on the same shortlist because of one product: shoppable video on the product page. Everything said here about Bazaarvoice comes from its public website, product updates and security documentation.
QUICK ANSWER: Bazaarvoice is built around ratings, reviews and shopper content. Bambuser is a video commerce company. Where the two overlap is shoppable video, so that is what this page compares. With Bambuser, you connect your site once and then run everything from the Bambuser platform: build playlists, choose layouts such as story mode or a floating player, and publish them where you want on your site. Shoppers add to cart straight from the video, and every live show can be cut automatically into shoppable clips. Bambuser also imports shopper and creator video from Instagram and TikTok. Bazaarvoice is stronger at collecting shopper content at scale, from reviews, sampling and creators, with usage rights handled for you, and at spreading that content to social platforms and retailer sites.
Table of Contents
- What This Page Compares
- Bambuser vs Bazaarvoice at a Glance
- Where the Video Comes From
- Publishing Video on Your Site
- Shopping Inside the Video
- Results and Customer Reviews
- Pricing, Security and Data
- Different Platforms, One Shared Product
- Frequently Asked Questions
What This Page Compares
Bazaarvoice sells modules for ratings and reviews, Questions and Answers, product sampling through Influenster, creator marketing, social commerce galleries and syndication to retailer sites. Bambuser sells Live Shopping, Shoppable Video, Video Consultation and Chat. Most of those products have no counterpart on the other side, so comparing the two platforms as a whole doesn't tell a buyer much.
The one place they meet is shoppable video: video on your site that shoppers can buy from. Bazaarvoice offers it through its video galleries, and Bambuser through Shoppable Video. This page compares those two products in detail, plus the questions every buyer asks about price, security and data.
Bambuser vs Bazaarvoice at a Glance
The table below covers the questions Bambuser hears most from teams comparing the two for shoppable video. The last column is Bambuser's take. Bambuser is obviously not neutral, but the verdicts try to be fair, including where Bazaarvoice comes out ahead.
| The question | Bambuser | Bazaarvoice | Bambuser's take |
|---|---|---|---|
| Where does the video come from? | Your own videos and live shows, plus shopper and creator video imported through Instagram and TikTok integrations. | Review videos, the Influenster sampling community, creator campaigns, and content from Instagram, TikTok, YouTube, Facebook, Pinterest and X. | DependsBambuser is built around your own video; Bazaarvoice around shopper content at scale. |
| Can live shows become shoppable clips? | Yes. Every live show can be cut automatically into tagged clips for each product. | No live video product. | BambuserOne show becomes a library of product clips without extra editing. |
| Who handles usage rights for shopper content? | Bambuser asks creators for approval through comments or DMs on the social platform, and logs the approval in Bambuser when the creator says yes. | Built-in rights requests and management, with a managed service available. | BazaarvoiceRights management is a core part of Bazaarvoice's content business. |
| How is video managed and published on site? | One integration, then playlists, content and publishing are all controlled from the Bambuser platform. | Galleries managed in Bazaarvoice's dashboard, alongside its social scheduling tools. | BambuserPlaylists let you change what plays where without touching your site. |
| Which layouts are available? | Several, including story mode and a floating player that keeps playing while shoppers browse. | Portrait carousels, full-screen swiping with autoplay, picture-in-picture and custom covers. | EvenBoth offer modern, social-style formats. |
| Can shoppers add to cart from the video? | Yes, plus an in-video wishlist. | Product tags and clicks through to the product. Add to cart was announced as coming soon for Shopify customers. | BambuserShoppers add to cart without leaving the video. |
| Can the video reach shoppers beyond your site? | Not yet for shoppable video. Bambuser can generate GIFs from videos, optimised for email sends. | Publish to social platforms and syndicate shopper content to retailer sites. | BazaarvoiceRetail syndication is a real strength, and Bambuser has nothing like it. |
| What does it cost? | Free $0, Essential $79/mo, Pro $249/mo, Enterprise on request. Only views longer than 3 seconds count. | No published prices. Each module is quoted, and implementation is quoted separately. | BambuserYou can see what Bambuser costs before you talk to anyone. |
| Which security certifications do they hold? | ISO 27001 (Stockholm site), independent penetration tests at least once a year, and MFA on all critical systems. | ISO/IEC 27001:2013, certified by Schellman, with yearly third-party penetration tests. | EvenBoth hold ISO 27001 and both test at least yearly. |
| Where can customer data be stored? | In the EU or the US. The customer chooses. | Its security page does not say. | BambuserOnly Bambuser publishes where the data is stored. |
| What do customers say? | 4.6 out of 5 from 30 reviews on G2. | 4.2 out of 5 from 810 reviews on G2, mostly about its reviews products. | EvenBoth are well rated. Bazaarvoice is a much larger company. |
Where the Video Comes From
The biggest difference between the two is the starting point. Bambuser is built around your own video. You can upload brand videos, and every live show can be cut automatically into tagged clips, one per product, so a single broadcast fills your product pages without extra editing. Bambuser also imports shopper and creator video through its Instagram and TikTok integrations, so social content can sit next to your own. To get permission, Bambuser asks the creator for approval through a comment or DM on the platform, and logs the approval in Bambuser when the creator says yes.
Bazaarvoice is built around shopper content. Shoppers can film or upload video when they leave a review, and its Influenster sampling community and creator campaigns produce photos and video at a scale Bambuser doesn't try to match. Bazaarvoice also pulls in content from Instagram, TikTok, YouTube, Facebook, Pinterest and X, and handles usage rights from creators and shoppers, with a managed service if you want Bazaarvoice to do the work. If your product pages need a lot more shopper content, that is a real strength.
Publishing Video on Your Site
With Bambuser, you integrate once. After that, everything is controlled from the Bambuser platform. You build playlists of videos, decide which playlist shows up where on your site, and change the content or publish new videos without asking your developers for help. Playlists can be shown in different layouts, such as story mode, the tappable format shoppers know from social apps, or a floating player that keeps playing in a corner while the shopper keeps browsing.
Bazaarvoice manages its galleries from its own dashboard, alongside tools for scheduling posts to social platforms. Its galleries use portrait carousels, full-screen swiping with autoplay, picture-in-picture playback and custom covers. Both platforms offer modern, social-style formats. The difference is the workflow: Bambuser is built so that marketing teams run on-site video themselves, playlist by playlist.
Beyond your own site, the two go in different directions. Bazaarvoice can publish content to social platforms and syndicate shopper content to the retailer sites that also sell your products. That depends on retailer relationships built over many years, and Bambuser has nothing like it. Bambuser doesn't publish shoppable videos to other platforms yet, but it can generate GIFs from your videos, optimised for email sends.
Shopping Inside the Video
In Bambuser Shoppable Video, products are tagged in the video, and shoppers can add them to their cart without leaving the player. They can also save products to an in-video wishlist and come back to them later. The purchase then goes through your own e-commerce checkout.
Bazaarvoice tags products in its videos, often automatically, and shoppers click through to the product. In its 2025 product updates, Bazaarvoice announced add to cart as coming soon for Shopify customers. If shoppers adding to cart from the video matters to you, and you are not on Shopify, ask Bazaarvoice what is available for your platform.
Results and Customer Reviews
Both companies publish results. Bambuser data shows that shoppers who watch shoppable video are 225% more likely to add items to their cart. Bazaarvoice reports up to a 251% conversion increase when shoppers interact with its galleries. Both figures compare shoppers who engage with video with shoppers who don't, not one vendor with the other, so they show that shoppable video works rather than which platform is better.
Both companies are reviewed on G2. Bambuser has 4.6 out of 5 from 30 reviews. Bazaarvoice has 4.2 out of 5 from 810 reviews, which reflects its much larger customer base. Most of those reviews are about its ratings and reviews products rather than video.
Pricing, Security and Data
Bambuser publishes all four tiers on its pricing page: Free, Essential at $79 per month, Pro at $249 per month, and Enterprise on request. Only views longer than 3 seconds count. Bazaarvoice publishes no prices, and quotes each module and the implementation separately. Compare what each platform gives you for shoppable video, and make sure you are not paying for a wider suite you won't use.
On security, the two are level. Both hold ISO 27001 and both run independent penetration tests at least once a year. Bazaarvoice's certificate is issued by Schellman against the older ISO/IEC 27001:2013 standard. With Bambuser, you choose whether customer data is stored in the EU or the US. Bazaarvoice's security page doesn't say where data is stored, so if that matters to you, ask Bazaarvoice and get the answer in writing.
Different Platforms, One Shared Product
Bambuser and Bazaarvoice are very different companies with one product in common. Bazaarvoice is good at many things Bambuser doesn't do, such as ratings and reviews, product sampling and retail syndication. Bambuser does things Bazaarvoice doesn't, such as live shopping and Video Consultation. In shoppable video, the product they share, Bambuser is the stronger choice if you want to turn your own video into something shoppers can buy from directly. Many brands use both: Bazaarvoice for reviews, and Bambuser for video.
Choose Bambuser if
- You want your own videos and live shows to become shoppable clips automatically.
- You want one integration and full control of playlists and publishing from one platform.
- You want layouts such as story mode and a floating player.
- You want shoppers to add to cart from the video, whatever e-commerce platform you use.
- You want to import shopper and creator video from Instagram and TikTok.
Choose Bazaarvoice if
- Your product pages need a lot more shopper content, fast.
- You want usage rights for shopper content handled for you.
- You want your content to appear on the retailer sites that sell your products.
- You already use Bazaarvoice for ratings and reviews.
See Shoppable Video on your own site. A comparison page can only go so far. In a demo, Bambuser can show you playlists, layouts and add to cart on products like yours, how Shoppable Video connects to your e-commerce platform, and what can be tailored for your brand. Book a demo.
Frequently Asked Questions
Do Bambuser and Bazaarvoice compete, or work together?
Mostly they work side by side. Bazaarvoice collects and spreads shopper content: reviews, photos, creator video and syndication to retailer sites. Bambuser helps you sell through video. The one product they share is shoppable video, and even there Bambuser starts from your own video while Bazaarvoice starts from shopper content. Many brands use both.
Which is better for shoppable video, Bambuser or Bazaarvoice?
For turning your own video into something shoppers can buy from, Bambuser. You integrate once, then build playlists, choose layouts such as story mode or a floating player, and publish from the Bambuser platform. Shoppers add to cart from the video, and live shows become shoppable clips automatically. For collecting large amounts of shopper content with usage rights handled, Bazaarvoice.
Can Bambuser import video from Instagram and TikTok?
Yes. Bambuser imports shopper and creator video through its Instagram and TikTok integrations, so social content can be published on your site alongside your own videos. Bambuser asks creators for approval through a comment or DM, and logs the approval in the platform.
Can shoppers add to cart from Bazaarvoice videos?
Bazaarvoice tags products in its videos and shoppers click through to the product. In its 2025 product updates, it announced add to cart as coming soon for Shopify customers. Bambuser Shoppable Video lets shoppers add to cart from the video on the e-commerce platform it is connected to.
Which platform is cheaper, Bambuser or Bazaarvoice?
You can't compare them directly from public information. Bambuser publishes four tiers: Free, Essential at $79 per month, Pro at $249 per month and Enterprise on request, and only bills views longer than 3 seconds. Bazaarvoice publishes no prices, and quotes each module and the implementation separately. Compare what each one gives you for shoppable video, not the price alone.
Can I keep customer data in the EU?
With Bambuser, yes. You choose whether data is stored in the EU or the US. Bazaarvoice's security page covers its ISO 27001 certificate and penetration testing but doesn't say where data is stored, so ask Bazaarvoice directly and get the answer in writing.
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