The world of virtual commerce is full of powerful tools to transform your e-com from a static and boring site into a conversion machine. Are you aware of all the possibilities? And do you know which ones to use?
In this article, we give you a complete overview of Bambuser’s most impactful features that will instantly give your business a lift and guide you to the right fit for you.
Live Commerce – For Social Selling at Scale
Live shopping, social commerce, livestreaming – you’ve probably heard all the names for this incredible technology.
Turn the power of entertainment, education, and human connection into a hyper-scalable sales channel. Conversion rates average around 10%, watch times around 7 minutes, and engagement around 15%, marking live commerce as one of the most persuasive and engaging ways of selling out there.
You have endless opportunities for content creation, product showcasing, unique formats, and repurposing your valuable content in other channels. This feature works especially well for social- and content-first businesses, and the results are independent of production value, as authentic content is the most important prerequisite for success.
Shoppable Video – For a Dynamic Storefront
Shoppable video is an excellent tool to bring your static e-com to life. Upload any video – your best-performing reels, snippets from live shows, or dedicated website content – to your Bambuser dashboard, publish, sit back, and watch an uptick in revenue.
This feature essentially removes a barrier to purchase, as your customers can check out directly from an inspirational piece of content instead of having to navigate back to a PDP. Frictionless shopping at its finest. This feature is recommended for absolutely anyone!
Shoppable Images – For a One-Click Wonder
Do you find it hard to keep up with video production at scale? Then make your pictures shoppable! Add shoppable functionality to anything from pack shots to lookbooks in the same way you would with shoppable video.
In our minds, the more opportunities for a quick checkout you give your customers, the better.
Digital Clienteling – For Building Lasting Customer Relationships
Clienteling has been used in the luxury market for years, but thanks to technology like Bambuser’s, it’s now widely available across price segments and industries.
This service is incredible for anyone looking to build deep and lasting customer relationships—those selling high-ticket or intricate items requiring a more complex decision-making process.
Conversion rates for this service are commonly around 30%, and as high as 45%, with the average order value easily being double that of regular e-com shoppers.
Floating Action Button – For an Instant Viewership Boost
If you’re looking to instantly boost viewership of your live shows or recorded shows, the Floating Action Button is for you.
Acting as a dynamic preview for a show, you can add it to any page across your website you wish. This feature is a fast track to easily double viewership and is one of the most powerful tools Bambuser offers to promote your shows to your audience.
Dubbing – For Scaling Content Production Across Markets
If you’re operating across several markets, it can be costly and difficult to produce outstanding content for all of them.
Bambuser’s Dubbing feature solves that problem with a click—literally. Easily translate your live shopping shows or shoppable videos into different languages using the power of AI. We have ensured that the translation will keep your host’s unique intonation, voice quality, and personality.
Chat – For Boosting Efficiency
AI meets automation! Our Chat tool is powerful and can be used for anything from aiding real-time moderation during live shows to assisting in customer service. It can answer your customers’ frequently asked questions in an instant, allowing you to focus on personal interaction—or even aid you in closing a sale!
Virtual Try-On – For Realistic Showcasing
We have always worked hard to bridge the gap between online and offline because we believe the customer experience should be equally good regardless of where you shop. Virtual try-on is an important component of that commitment.
As a feature within our digital clienteling product, virtual try-on allows a customer to explore what a product would look like in their personal life—whether it’s by testing a shade of lipstick or visualizing a sofa in their living room.
It is powerful stuff and really helps the customer’s decision-making process by giving additional security to their choice of product.
We hope this list of key features gave you an idea of which features and strategies to take advantage of, if there are any you haven’t explored yet.
If you want inspiration from real-life cases by leading brands on how to take full advantage of our features, allow us to recommend these articles for your next reads:
Smarter Selling: Behind The Scenes Of Elkjøp’s Massive Live Shopping Success
Read the Elkjøp customer story here
A shoppable fashion magazine: Victoria Beckham’s next-gen e-commerce experience
-min.png)
