3 Proven Strategies that Boost Viewership During Go-LIVE

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Did you know there are several ways you can boost traffic to your live shows even while you are streaming live? Today, you will learn the three most effective ways to do so, using the power of timing, attention-grabbing previews and social media - all made possible by Bambuser.

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1# Time Your Reminders Right

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Whether you’re using SMS or app push notifications to let your audience know about your live show, we recommend sending them as close as possible to go-live to maximize your viewership. At a time when attention spans are short and notifications are many, grabbing your viewers attention at the right time and giving them that feeling that they don’t want to miss what’s just about to happen can go a long way. Email notifications, on the other hand, should be treated a bit differently, as people are unlikely to see them immediately, so sending your ‘’Going live’’ email about 30 minutes before the live show will likely get you better results.

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2# Grab their Attention with the Floating Action Button

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The Floating Action Button (FAB) is a Bambuser feature that allows you to have a little snippet of your live show playing on your website as the show is happening to entice curiosity and turn your website visitors into live viewers. Customers who have activated the FAB have seen live show viewership increase by 125%, a click through rate of 58% and 9-minute average viewing times. The numbers speak for themselves, so why not give it a try during your next show? 

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3# Amplify Through Social Media

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If you can turn your social media followers into live show viewers, why wouldn’t you do it, really? With Bambuser’s social multi-streaming you can do exactly that. Simply activate the feature to stream on your website and in your social channels of choice at the same time, and see those viewership numbers rise. And thanks to the power of our Social Selling feature, your Facebook viewers can even shop directly from your live stream, just like they would on your website. Basically, you’ll be turning your social media followers into video commerce viewers and buyers, all in a few clicks.

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Watch the video now to know even more about how to combine these three strategies to boost your viewership and keep your video commerce audio happy and engaged.

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‘’Bambuser data shows that you can boost your viewership up to 125% by following the tips presented in this video.’’

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Cecilia Demant, Head of Community Bambuser

Ready to give it a go? Book your Bambuser demo today.