May 2021

Bambuser to share keys to Live Video Shopping success at the Glossy Beauty Forum LIVE

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Driving nearly three times the average viewing time, engagement rates that outperform social media and add-to-cart click rates nearing 30 percent, Live Video Shopping is a game-changer in the beauty category.

Join Bambuser’s Chief Commercial Officer Sophie Abrahamsson at the Glossy Beauty Forum, where she will share insights and real-world examples demonstrating how beauty brands can seize the interactive e-commerce opportunity of Live Video Shopping to engage customers and boost sales. Representatives from retailers and beauty brands can apply for complimentary registration for the event here

Among the earliest adopters of shoppable livestreams, beauty brands represent some of Bambuser’s most successful Live Video Shopping implementations and largest drivers of company growth. During the session, Sophie will discuss how Bambuser customers like Clarins, MAKE UP FOR EVER, Caudalie, Japan's largest cosmetics group and a US-based cosmetics giant referred to as “one of the world's largest and most established beauty companies” are growing customer engagement and sales with interactive e-commerce experiences.

Other thought leaders speaking at the event include:

  • Kecia Steelman, Chief Store Operations Officer, President Of International at Ulta Beauty
  • Sonika Malhotra, Co-founder & Global Brand Director, Love Beauty & Planet, Unilever
  • Melissa Butler, Founder and CEO of The Lip Bar 
  • Patricia Santos, Co-Founder and CEO of VOLITION 
  • Addison Rae, Co-Founder & CIO of Item Beauty

The Glossy Beauty Forum is a one-day event focused on helping brands and retailers navigate the rapidly-changing industry. In addition to sessions covering technologies and platforms like Bambuser that are defining the future of beauty retail, the event will feature top voices from the industry and discussion on hot-button topics like the impact of evolving customer values and expectations, sustainability and more. 

To join the event, learn key strategies for responding to the calls to action from shoppers and uncover how top retailers and brands are accelerating change internally and externally, you can sign up for Glossy Beauty Forum LIVE here

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