NAME IT, the go-to fashion brand for curious and active kids, was the first BESTSELLER brand to get started with live stream shopping — the debut broadcast was launched on Monday, February 22. The live shopping show NAME IT LIVE will be broadcast several times per week, with guest appearances from prominent Danish influencers.
“We are extremely proud of being the first-ever Danish children’s brand to launch a live shopping broadcast. This is a unique possibility for us to communicate with our customers in a whole new way,” says Matilde Louise Damsgaard, International Marketing Manager at NAME IT.
VERO MODA plans to go live with Bambuser on Friday, February 26, with three shows in three days, initially focusing on Denmark, the Netherlands, and Germany.
“Looking at stats, live viewings on Facebook spiked by 50 percent during lockdown, while viewings on Instagram surged by 70 percent. Meanwhile, 89 percent of consumers expect to increase their live shopping in the coming year,” explains VERO MODA’s Digital B2C Team Leader Anne-Katrine Bjerregaard Madsen.
“So there’s no doubt that the live format is super relevant and the direction retailers need to go. Another super important thing to note is that consumers want proof before they buy and they want to be reassured. Human-driven content like influencer live streams are therefore a great way to create trust.”