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Daniel Wellington and Bambuser enter into a global partnership

The Swedish duo are joining forces to introduce live video shopping at scale in emerging markets.

Interactive live video shopping provider Bambuser and award-winning Swedish watch and accessories brand Daniel Wellington, today announced a global partnership to jointly launch and expand Live Video Shopping into new markets.

Daniel Wellington and Bambuser, which both have their headquarters in Stockholm, are well known for their first-mover strategies and scalable business models. Now the companies are joining forces in a global partnership to roll out Live Video Shopping into new emerging markets with a strong social media presence.

After working successfully with live shopping in China, one of Daniel Wellington’s main markets, the company now chooses for the first time to roll out the concept to other key markets using Bambuser's proprietary Live Video Shopping technology.

Daniel Wellington will launch its live shopping concepts, all developed in-house, on three continents simultaneously. The company has chosen India, Mexico and Germany – three strategic countries with a loyal and well-performing influencer community.

– “Our live shopping business in China has been running successfully for a while now, and we are ready for the next step; to introduce Live Video Shopping in the rest of the world. To enable this, we were looking for a reliable partner with the ambition to grow with us and Bambuser was the obvious choice,” says Johan Johansson, CEO at Daniel Wellington.

– “Daniel Wellington is a dream retailer, as they can scale the live shopping business with us through their impressive global influencer marketing community and valuable experience from the Asian market. We provide them with world-class technology and they with new emerging markets where we are keen to expand,” says Maryam Ghahremani, CEO at Bambuser.

Daniel Wellington and Bambuser enter into a global partnership