Data Insights: The Best Performing Live Shopping Content

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Data Insights: The Best Performing Live Shopping Content

“Knowing the data behind the best performing content will help you shape your own for success.”

Cecilia Demant, Head of Community, Bambuser

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The numbers are in, and we are here to report. Across all of Bambuser’s most successful clients, these are the characteristics of their live shopping content that perform the best. Utilize them to inspire your own content.

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‍How to Get High-Performing Live Shopping Content

When it comes to  Bambuser’s top clients, these successful live shopping content characteristics perform best. Use them to motivate you to create effective live shopping content for the best results.

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• Market your live shopping event. Let your viewers know when and where the event is taking place. You might even want to create a short-form video to give your followers a "sneak peek."
• Use an effective call-to-action. Encourage your viewers to buy.
• Collect data from your audience with games and giveaways. The possibility of winning a prize will keep viewers watching your live shopping event until the end.
• Conduct polls to get insights into your audience’s preferences. Ask what their favorite item is or what they want to see at your next live shopping event.

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Insights from Data: Key Factors for Success

After the live shopping event, retailers can use live shopping content data to send highly targeted communications to boost engagement. Research shows that consumers strongly prefer personalized, relevant offers and outreach.

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Certain data points directly correlate with the video's performance. On average, the conversion rate is 8% higher for live shopping videos over 30 minutes long.

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There are a few reasons why this happens. First and foremost, it’s about trust. When you watch a video and are shown a product for the first time, it might take a little while to start trusting an unfamiliar brand. 

Preparing for Your Live Shopping Event

Preparing for your live shopping event is key to a successful performance and garnering a good number of customers and sales. 

Days before your live shopping event, conduct a multi-channel digital marketing campaign, sharing content across all your digital platforms. Another way to successfully prepare is to create blog posts, hashtags, and banners to spread the word on your website. 

The goal of a live shopping event is to create a dialogue and connection between your brand and the audience. As soon as you feel ready, just go live. With live shopping, you can see actual results from the same amount of work of pre-planned content marketing.

Once you go live, make sure to prioritize interacting with your audience.

Conclusion: Leveraging Insights for Future Success

Typically, your first few live shopping events won’t be the best, but you can use the data from each one to know the areas where you need to make changes. The more shows you do, the better at it you'll become. You'll start to know your audience way more, discovering what makes them tick and how to get them to convert. 

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Solid data is the basis of most decision making. ‍ By understanding your live shopping content data, you can deliver the most valuable live shopping content and experience to your viewers.