Any good marketeer or brand strategist will tell you it’s all about getting in touch with the right people - not all the people. That exact principle can be applied to Live Shopping.
In this episode, you will learn how to drive quality traffic to your shows.
Segmenting and targeting the right audience is key to a high conversion rate in Live Shopping. We shouldn’t confuse impressions with quality traffic, and by mapping al possible communication channels you can easily reach right people at scale.
Finding the right marketing mix for each show is essential in capturing the right audience.
Cecilia Demant, Head of Community Bambuser