February 2020

Live Video Shopping at New York Fashion Week

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Natalie and Dylana, a creative sister-duo with over 810,000 on Instagram, travel the world working together on major campaigns for fashion and beauty brands and are true New York insiders and Fashion week veterans - the perfect hosts for the first Bambuser live video shopping event behind the scenes at NYFW. The audience followed the sisters as they prepared for a day at NYFW and walked the iconic streets and locations of the Tribeca neighborhood of New York such as the Roxy hotel, Broadway and Spring Studios.  

Shopping the outfits directly from the stream

The outfits the girls were wearing were highlighted during the show and the audience could shop them directly from LUISAVIAROMA. Each item was showcased with a dedicated product highlight showing price, colour and available sizes.

Real time interaction with live chat

Classic fashion week moments like posing for street style photographers and talking outfit ideas were shared with the audience and they could ask questions in real time and chat with the LUISAVIAROMA customer service.

“A presence at New York Fashion Week is crucial for any fashion destination and we are excited to pioneer a new way of involving our customers and offer them something unique together with Natalie and Dylana “

Nicola Antonelli, CMO of LUISAVIAROMA

The live show was scheduled for 10AM EST (4PM CET) in order to enable viewers from Europe to tune in as well. The show duration was 35 minutes with an average watching time of 10,5 minutes. 32% of viewers interacted in the live chat and more than 55% sent likes.

You can watch the show, recorded here.

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